Teletrax Chosen by U.K. Foreign and Commonwealth Office to Electronically Track News Coverage.

Business Editors/Media & Technology Writers

LONDON--(BUSINESS WIRE)--April 30, 2003

The U.K. Foreign and Commonwealth Office (FCO) announced today that it will begin using Teletrax(TM) video watermarking technology to assess the distribution and usage of its news bulletins by television broadcasters around the world.

The announcement was also made today by Teletrax at the Association for International Broadcasting's annual conference in London.

Under the terms of the agreement, stations in 17 countries will be monitored, including major broadcasters in Libya, Syria, Oman, Qatar, Israel, Jordan, Turkey, Egypt, Saudi Arabia and the United Arab Emirates. Teletrax will provide the means to embed and detect video content, reporting back with a detailed mapping of broadcast video usage to the FCO. This will give the office a precise picture of how, where and when its news broadcasts are being used.

Teletrax is the first and only global electronic video monitoring service and is offered exclusively by Medialink Worldwide Incorporated (Nasdaq:MDLK). It enables video content owners to accurately monitor broadcast usage of their video material. The detailed data identified by Teletrax allows clients to manage their assets more effectively, to determine absolute proof of performance, to provide copyright protection and to respond more efficiently to market demand.

"Managing content is now absolutely critical for broadcasters," said Andy Nobbs, managing director of Teletrax. "Viewing an accurate picture of the broadcast reality, knowing where and how content is being used, enables more effective and efficient use of resources. The FCO are undertaking serious evaluation with this project."

"Like any international broadcaster, we want to make sure our service is hitting the mark," stated a spokesperson for the FCO. "As well as providing a clear picture of how and when our material is being used, Teletrax helps us to respond and plan more effectively for the future."

Using Teletrax, owners of video content "embed" an invisible digital watermark into their material whenever it is edited, broadcast or duplicated. A global network of decoders, or "detectors," then captures every single broadcast incident of the embedded video whether via satellite, cable or terrestrially. The Teletrax service then generates tracking reports for the original content owners. The system provides proof of performance reports and alerts copyright owners instantly to any violations even down to single second clips.

The service was launched last year and is already being used by Reuters Television and NBC News Channel to track content globally. Teletrax is also being tested by other major news and entertainment program providers, including European Broadcasting Union, which announced its intention to test the system at the News Exchange broadcaster conference in Ljublijana, Slovenia.

About Teletrax:

Teletrax (www.teletrax.tv) is the world's first global video broadcast monitoring service for digital rights management. It has been lauded as one of the most revolutionary television industry innovations in recent years.

Launched during the annual conference of the National Association of Broadcasters in April 2002, Teletrax provides clients with video watermarking services that enable them to precisely track and monitor where, when and how their content is being used. This is of particular value in the following areas:

-- copyright management

-- advertising proof-of-performance

-- sponsorship evaluation

-- verification of airings for network and syndicated programming

-- intellectual property rights management

About Medialink:

Medialink (www.medialink.com) is a global leader in providing comprehensive and compelling multimedia communication solutions and services for more than 3,000 corporations and other organizations seeking to communicate news to their audiences through television, radio, print and the Internet. The company provides production and satellite distribution of video and audio news, multimedia webcasting services, press release newswire distribution, photography production and digital distribution, and strategic corporate communications consulting. Medialink also provides media monitoring and analysis and public relations research to help clients determine return on investment from their communications efforts. Based in New York, Medialink has offices throughout the United States and an international hub in London.

For additional investor and financial information, please visit the recently launched Investor Relations section of the Company's Web site (www.medialink.com).

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