TeleVideo Systems launches new corporate strategy and name change.SAN JOSE San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif.--(BUSINESS WIRE)--Feb. 6, 1995--TeleVideo Systems Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :TELV) Monday announced a new corporate identity and strategy for the company, now celebrating its 20th year in the computer industry. The newly renamed TeleVideo Multimedia will focus on providing innovative multimedia hardware solutions for the personal computer market, including a complete range of sound, graphics and video products announced today at the Intermedia Intermedia - A hypertext system developed by a research group at IRIS (Brown University). show in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden . TeleVideo is best known for its pioneering efforts and leadership in the terminal and PC markets and offering one of the first 16-bit (80286) computers in the early 1980s. The company is now continuing this leadership heritage in the multimedia industry, and unlike a classic "startup," TeleVideo enters this new market with zero debt, a strong engineering and technology base and established sales channels. These include retail, OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and (original equipment manufacturer), systems integrator and VAR (value-added reseller A value-added reseller (VAR) is a company that adds some feature(s) to an existing product(s), then resells it (usually to end-users) as an integrated product or complete "turn-key" solution. ) markets. TeleVideo also enters the market with one of the most far-reaching product introductions ever undertaken from a "new" company, including products addressing all of the high-growth areas in PC multimedia peripherals. These offerings include wavetable-based CD-quality sound boards, high-performance graphics cards, full-motion video and MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs). solutions for PC entertainment, telephony products for SOHO Soho (sōhō`, sə–), district of Westminster, London, England, known for its continental restaurants. Once a fashionable quarter, it became popular among writers and artists in the 19th cent. (small office/home office See SOHO. ) applications and a POTS-(Plain Old Telephone System) based PC videophone (1) (VideoPhone) A line of videophones (definition #1 below) from AT&T that were introduced in the early 1990s and later pulled off the market due to poor sales. The first models came with a price tag above $1,000, and a pair were needed. See Picturephone. solution. Unlike its competitors, TeleVideo is focused on developing products that take advantage of the latest, most powerful technologies while maintaining a cost advantage over other companies in the same market. As an example, TeleVideo uses a DSP (1) (Digital Signal Processor) A special-purpose CPU used for digital signal processing applications (see definition #2 below). It provides ultra-fast instruction sequences, such as shift and add, and multiply and add, which are commonly used in math-intensive chip to provide CD-quality sound in its sound boards that has over twice the processing horsepower of its closest rival. The board also includes features designed for ease-of-use and installation, including a "jumperless" design that is virtually plug and play to provide hassle-free installation for neophyte ne·o·phyte n. 1. A recent convert to a belief; a proselyte. 2. A beginner or novice: a neophyte at politics. 3. a. Roman Catholic Church A newly ordained priest. buyers. This board, and other products from the company, are priced approximately 15% below the retail price of competitive offerings. TeleVideo is also committed to customer service with unlimited toll-free technical support and a three year warranty on all products. Management Quotes "TeleVideo is one of the few high-tech companies that was present at the beginning, and even before the personal computer revolution," noted Dr. K. Philip Hwang, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of TeleVideo Multimedia. "TeleVideo pioneered the terminal market and innovated the move toward the PC. Our goal was to give individual users the power of their company's central mainframe and TeleVideo terminals enabled desk-based systems even before the concept of a business PC was imagined. What this allowed was a radical change in the way information was distributed in companies and it freed people to make their own individual decisions." "Now, with the addition of multimedia to our business, we are taking that same pioneering spirit and bringing it to the next level of technology. We firmly believe that our product excellence, aggressive pricing and engineering innovations will add substantial new revenues to our bottom line." "TeleVideo in multimedia? With a name like that, how could we be anything but convinced we were twenty years TWENTY YEARS. The lapse of twenty years raises a presumption of certain facts, and after such a time, the party against whom the presumption has been raised, will be required to prove a negative to establish his rights. 2. ahead of our time," joked Isaac Levanon, executive vice president. "Multimedia represents a market with explosive growth potential, and we are entering it with a full range of solutions that shows our commitment to innovation and product excellence. Most importantly, we are executing a corporate redirection without resorting to 'vaporware' announcements or phantom promises. Our products are real and better than our competitors and we fully expect that customers will look to TeleVideo as a company with technology leadership and a bellwether of the multimedia industry." "We are also serious about aggressively gaining market share, providing quality products with advanced technology and offering the best in free tech support and product values. Our bottom line is to provide the multimedia products and solutions users want at pricing that will turn a few heads in the industry. TeleVideo has been 'leading by design since 1975,' and that is a strategy we intend to continue well into the next century with our multimedia focus." New Products The following new products were introduced today at Intermedia (one of the premier multimedia shows) in San Francisco. All products will be available in volume in the second quarter of 1995, with sound boards shipping immediately. -- teleMPEG Pro, a multi-codec video playback board for both PC and TV full-MPEG video -- telePort, a video-input companion board for teleMPEG Pro which includes a cable-ready, 115-channel TV tuner, as well as S-Video and composite video inputs for full-motion video and frame grabbing applications -- teleView, an MPEG playback combo board with built-in real-time video input and output -- teleGraphics FX 32 and teleGraphics FX 64 SVGA/AVGA graphics accelerators -- teleSound Pro 16 sound board for high-quality, cost-effective sound synthesis and bundled with over $700 in free software -- WaveImpact 32 wavetable synthesis daughterboard A printed circuit board that plugs into another printed circuit board, which plugs into the main board (motherboard). Daughterboards, also called "mezzanine cards," augment the capabilities of the card they plug into. See mezzanine card. upgrade, bringing CD-quality sound and the latest in music synthesis technology to customers with less-than-current sound boards in their PC -- teleWave Audio 32, a DSP-based CD-quality sound board bundled with over $900 in free software -- telePhonix, a combination fax/modem/answering machine and 16-bit sound card -- teleVphone, a PC-based videophone solution using existing analog phone lines Company Information TeleVideo Multimedia, founded in 1975, has been a pioneer vendor in the computer and terminal markets for 20 years and has recently refocused as a premier supplier of multimedia products. Current offerings include a full range of industry-acclaimed sound boards, graphics adapters, telephony boards, PC videophone solutions and full-motion video products for the personal computer. Headquartered in San Jose, TeleVideo is publicly traded on the NASDAQ stock exchange under the ticker symbol Ticker Symbol An arrangement of characters (usually letters) representing a particular security listed on an exchange or otherwise traded publicly. When a company issues securities to the public marketplace, it selects an available ticker symbol for its securities which investors TELV. -0- Note to Editors: TeleVideo, teleGraphics 32, teleGraphics 64, teleMPEG Pro, teleView, telePhonix, teleWave Audio 32, teleSound Pro 16, WaveImpact 32, and teleVphone are trademarks of TeleVideo Multimedia. All other trademarks and registered trademarks are the property of their respective holders. CONTACT: TeleVideo Multimedia, San Jose Kevin Yang, 408/955-7788 televideo@cup.portal.com The Benjamin Group Inc. Jonathan Hirshon, 408/559-6090 jhirshon@sv.tbgi.com |
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