Tele Atlas and ESRI Press Announce the Publication of Don Cooke's ''Fun with GPS'' Book; Book Explores Uses of Global Positioning Technology for Fun and Education.

SAN DIEGO -- Tele Atlas, a leading global provider of digital map data and other geographic content, is proud to announce the publication of Don Cooke's book, "Fun with GPS," in conjunction with ESRI Press. Cooke developed the book as a fun and informative book on GPS technology, and it explores dozens of thought-provoking uses of GPS in sports, nature, and everyday life.

Cooke is one of the founders of digital mapping technology, and the founder and president emeritus of Geographic Data Technology (acquired by Tele Atlas in 2004). He approached the book as a way to bring GPS to the masses by putting it in plain language, and showing how GPS devices can be used for more than finding a location. Cooke had devices attached to a wide variety of objects and people - including dogsleds, race cars, hot air balloons, windsurfers, ski racers, dogs, cats and bears. The book also discusses ways to incorporate GPS technology into the classroom to reinforce science, math and geography studies.

Cooke will be signing copies of his book from 3:00 p.m. to 3:30
    p.m., Tuesday, July 26 at the Spatial Outlet at the San Diego
    Convention Center. Copies can also be purchased at the store and
    signed by Cooke at the Tele Atlas booth (#1201) during the show.
    Readers may purchase the book following the show through ESRI
    Press.

"I had a wonderful time gathering the material for this book and being able to show that the world of global positioning is wide open to uses beyond calculating a location," said Don Cooke, Tele Atlas Senior Scientist. "There are so many places and perspectives from which to explore with a GPS device - the technology is an incredible educational tool precisely because it can be used in nontraditional ways."

Cooke's book includes maps, photographs and activities to help readers best utilize their GPS receivers. It describes how to set up the GPS track log, obtain and use software to retrieve stored coordinates and obtain and use ESRI's ArcExplorer mapping software.

About Don Cooke

Cooke was a member of the New Haven Census Use Study team that developed the Dual Independent Map Encoding (DIME) system, which was the first practical application of topological data structures in computer mapping. After helping to develop the DIME system, he co-founded Urban Data Processing, Inc. (now Harte-Hanks Data Technologies).

Cooke is a member of Urban and Regional Information System Association (URISA) and American Congress on Surveying and Mapping (ACSM). He served on the National Academy of Science's Mapping Science Committee between 1990 and 1993.

Cooke is also the co-author of "The History of Geographic Information Systems." He is a past member of the National Academy of Sciences Mapping Science Committee and a member of the National Consortium on Remote Sensing in Transportation steering committee. Cooke played a central role in the creation of TIGER, the Topologically Integrated Geographic Encoding and Referencing database of the U.S. Census Bureau.

He earned a bachelor's degree from Yale and attended graduate school in civil engineering systems at MIT.

About ESRI Press

ESRI Press publishes award-winning books about GIS applications, science, and technology. The complete selection of GIS titles from ESRI Press can be found on the Web at www.esri.com/esripress.

About ESRI

Founded in 1969, ESRI is the leading developer of GIS software with more than 300,000 clients worldwide. ESRI software is used in all 200 of the largest cities in the United States and in more than 60 percent of counties and municipalities nationwide. Headquartered in California, ESRI has regional offices throughout the United States, international distributors in more than 90 countries, and more than 1,700 business partners. ESRI's goal is to develop comprehensive tools that enable users to efficiently manage, use, and serve geographic information to make a difference in the world around them. ESRI also provides consulting, implementation, and technical support services. ESRI can be found on the Web at www.esri.com.

About Tele Atlas

Founded in 1984, Tele Atlas is a worldwide leading provider of digital maps and dynamic location content for a variety of navigation, location-based services and geospatial products and database solutions. Tele Atlas' database is a highly accurate reproduction of today's street network, enabling turn-by-turn route guidance on a high percentage of European, U.S. and Canadian roads. Tele Atlas' compatibility with major navigation systems and its open system design have placed the company's technology at the heart of both consumer and business-to-business applications worldwide. From logistics to marketing to traffic and fleet management, in almost every sector of today's business and consumer world, Tele Atlas has built a reputation as an acknowledged pioneer and leader in the digital map industry. For more information, please visit www.teleatlas.com.