Telcos Relies on IPTV to Bring Them Back from a Decaying Voice Business.

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c27710) has announced the addition of Transforming Telcos With IPTV: Business Models, Content Challenge, and Pay TV Competition to their offering.

In their quest to pull themselves from the throes of a decaying voice business, telcos have one major hope: IPTV (Internet Protocol Television). The technology promises to transform television, and in the process re-energize telcos by reducing customer churn and introducing new revenue streams. Yet, IPTV is as uncertain as it is tantalizing, and making it work will be as complex as the end-user experience it promises will be easy.

This report examines the IPTV business model for telcos, analyzing adequate market and technology conditions, the experiences of a number of carriers that have launched the service, some that are planning to do so, and competitive reactions to IPTV.

We ask - and provide answers to- the following questions:

- Is IPTV ready?

- Will IPTV save telcos?

- What is the successful IPTV value proposition?

- What are the economics of IPTV?

- How will cable and satellite respond to IPTV?

Target Audience

Fixed Operators

Understand the technology, competitive, and content challenges that await an IPTV launch. Use our IPTV forecasts to size market opportunity and Case Studies to assess best practices and develop your go-to-market strategy.

Broadband Providers

Identify new opportunities and assess competitors offering PayTV over Internet Protocol.

Content Producers Evaluate new markets opportunities and develop strategies to increase revenues and viewer-ship of your content.

Vendors

Understand market dynamics and assess the needs of both IPTV carriers and content providers. Use our IPTV forecast to develop sales plans and identify key market opportunities.

Broadcasters

Evaluate the impact of the new technology and the competition to develop an offensive growth strategy.

Topics Covered

Executive Summary

Section 1: IPTV Technology

1.1 What Is IPTV?

1.2 How Does IPTV Work?

1.3 What Are the Main Pieces of the IPTV Architecture?

1.4 Technology Keys to IPTV Success

1.5 Is IPTV Ready?

Section 2: The IPTV Value Proposition and the Evolution of the Telco Business Model

2.1 The Death of Voice as We Know It

2.2 Emerging Telco Business Model: Triple Play to the Rescue

Section 3: IPTV Business Models and Key Factors of Success

3.1 IPTV Success Framework: Where Is IPTV More Likely to Be Successful?

3.2 IPTV and the ADSL Coverage Advantage

3.3 Telcos and the Content Challenge: Content Is King, to a Point

3.4 Pricing: The Power of Bundling

3.5 Digital Terrestrial TV: Friend and Foe 

3.6 The Challenge of Regulation

Section 4: IPTV Competition and Forecasts

4.1 IPTV Competition: What Cable and Satellite Will Do

4.2 IPTV Forecasts from 2001 - 2010

Section 5: Carrier Case Studies*

5.1 The Upstarts

Free Telecom

Fastweb

PCCW 

Yahoo! BB

5.2 The Incumbents

France Telecom

Telefonica

Verizon

Chunghwa Telecom 

5.3 The Rivals

Comcast

DirecTV

*Sample Case Study

5.1.1 Service Positioning

5.1.2 Competition and Market Share

5.1.3 Content Offerings

5.1.4 Service Pricing

5.1.5 IPTV Technology

5.1.6 Subscriber, Revenue and Profitability

Performance

5.1.7 Key Lessons

List of Exhibits

For more information visit http://www.researchandmarkets.com/reports/c27710