Teenage blues.It Jeans Inc. is going for a younger crowd. The Los Angeles-based jeans manufacturer has introduced a new brand called Ilin for the junior market. The brand is aimed at teenagers, a slightly younger demographic than those who typically snatch up Verb 1. snatch up - to grasp hastily or eagerly; "Before I could stop him the dog snatched the ham bone" snatch, snap clutch, prehend, seize - take hold of; grab; "The sales clerk quickly seized the money on the counter"; "She clutched her purse"; "The the company's namesake name·sake n. One that is named after another. [From the phrase for the name's sake.] namesake Noun brand It Jeans. Ilin was recently rolled out at Nordstrom Inc. stores, where It Jeans Chief Executive Kimmy Song said they are performing well. "Just looking at the junior brands as a whole, we wanted to offer something different," she said. Ilin pants cost $39 to $42 each, a little less than the $68 to $88 price tag for It Jean's core brand. In the junior market, they compete with pants made by jeans makers l.e.i., owned by Bristol, Penn.-based Jones Apparel Group Jones Apparel Group, Inc., a Fortune 500 company, is a leading designer, marketer and wholesaler of branded apparel, footwear and accessories. The company also markets directly to consumers through our chain of specialty retail and value-based stores, and operates the Barneys New Inc., and Rancho ran·cho n. pl. ran·chos Southwestern U.S. 1. A hut or group of huts for housing ranch workers. 2. A ranch. Dominguez-based Paris Blues Inc. |
|
||||||||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion