EVERYONE KNOWS THAT COLLEGE STUDENTS HAVE A LOT OF spending power The power of legislatures to tax and spend.
Spending power is conferred to state and federal legislatures through their constitution. Judicial Review of legislative spending varies from state to state, but the law of federal spending informs courts in all states. . The trick is figuring out what they like to spend it on. In a campus setting, this knowledge is most important to the bookstore. The National Association of College Stores teamed with Teenage Research Unlimited to conduct research into the spending habits of 12-to-19 year olds. The results are presented in the report "Retail Inspiration: Insight from College-Bound Consumers." Some of the findings were presented during NACS's CAMEX CAMEX Campus Market Expo (collegiate trade show)
CAMEX Convection and Moisture Experiment (NOAA)
CAMEX Chamber of Foreign Trade
CAMEX Computer-Assisted Map Exercise show in March. When the findings were limited to college bound high school seniors, some interesting things were discovered.
At least part of the student's spending power comes from the fact that 47 percent of the respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. have part-time part-time
For or during less than the customary or standard time: a part-time job.
part jobs, but they are still spending their parents' money. It will come as no surprise that 64 percent have their own cell phone and 93 percent spent time online during the week. But they are getting out and about because 81 percent shopped in a mass-market store (Wal-Mart or Target, for example) in the last 30 days and an equal number shopped in a grocery store within the last 30 days.
The study found that students generally visit the college bookstore at least once. And students feel the college bookstore is the best place to buy textbooks.
In addition to the survey, which covered more than 1,000 young people, the researchers visited the University of Connecticut The University of Connecticut is the State of Connecticut's land-grant university. It was founded in 1881 and serves more than 27,000 students on its six campuses, including more than 9,000 graduate students in multiple programs.
UConn's main campus is in Storrs, Connecticut. , the University of Colorado University of Colorado may refer to:
Boulder, city (1990 pop. 83,312), seat of Boulder co., N central Colo.; inc. 1871. A Rocky Mountain resort and a suburb of Denver, it is the seat of the Univ. of Colorado (1876). , Wake Forrest University (N.C.) and Skyline College This article is about Skyline College. For Skyline College located in Sharjah, U.A.E., see Skyline College Sharjah.
Skyline College is a community (or junior) college located in San Mateo County, California, within the limits of the city of San Bruno, (Calif.) for onsite interviews with student shoppers. They found that the qualities students look for in a store are price, convenience, and an inviting environment. And although students think the campus bookstore is the best place for textbooks, they think of them as the main product. They also think the prices at the campus store are higher than those at off-campus retailers.
As NACS NACS National Association of Convenience Stores
NACS National Association of College Stores
NACS North American Catalan Society
NACS North American Catalysis Society
NACS Network Access Control System
NACS National Advisory Committee On Semiconductors is all about promoting and supporting campus retail, suggestions are provided to improve students' perceptions. Among the easy ones are pointing out when campus prices are lower than off campus prices and highlighting any connection between bookstore profits and scholarships or other institutional support.
The full report can be purchased from NACS. The presentation from CAMEX can be viewed for free at www.camex.org.--A.M.
COLLEGE-BOUND CONSUMER PROFILE 47% have part-time jobs 81% have shopped in a mass merchandise store in last 30 days 81% have shopped in a grocery store in last 30 days 48% shopped/bought online 64% have their own cellphone 43% have download music on a regular basis 95% watched TV in the past week 93% are online during the week 52% maintain a profile on a social networking site Source: Retail Inspiration: Insight from College-Bound Consumers IN STYLE WITH COLLEGE-BOUND POPULAR ITEMS FEMALES MALES Flip-flops 92 75 Hooded Sweatshirts 86 86 Graphic Tees 84 73 DVDs 94 92 Digital Cameras 94 89 Source: Retail Inspirations: Insight from College-Bound Consumers