Teen music fans driving explosive growth at Buzznet: networking site features voluminous entries that are frequently updated.BUZZNET.COM (1) (Computer Output Microfilm) Creating microfilm or microfiche from the computer. A COM machine receives print-image output from the computer either online or via tape or disk and creates a film image of each page. is definitely creating a buzz in the increasingly crowded world of online social networking See social networking site. social networking - social network . Eight million visitors are flocking to what the Hollywood-based company is calling a "social media networking" Web site. Six months ago, the site saw 2 million visitors. In the world of social networking the number of people carving out their virtual real estate on MySpace.com exceeds 70 million--nearly double the population of California--making 8 million seems like a conservative number. But the site is showing promise. In July, Buzznet.com was the third-fastest growing site on the Web within the entertainment-multimedia category behind YouTube and MySpace, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the Web traffic tracker Hitwise. Another online ranking service, ComScore, put Buzznet.com among the top 10 fastest growing sites on the Web for the month of June with a 34 percent swell in traffic. This places the site right up there with Job.com and the Coca-Cola Co. So what's behind the buzz? Buzznet.com is built around popular music acts such as My Chemical Romance, whose page one day last week had more than 138,000 photos, 9,580 videos and 8,000 blog entries all uploaded by users around the world. The information is updated every three to six minutes. "The Internet users Internet user n → internauta m/f Internet user Internet n → internaute m/f today are sophisticated. They know Yahoo Music is vanilla vanilla, a plant of the genus Vanilla of the family Orchidaceae (orchid family). Vines of hot, damp climates, most are indigenous to Central and South America, especially Mexico, but are now cultivated in other tropical regions. and want something more authentic," said Tyler Goldman, Buzznet's new chief executive. For example, while a biography of an artist may remain static on Wikipedia.org or Yahoo Music for months, content on artists on Buzznet.com is updated by the minute. Band members join as members and put up their own photos from backstage, which makes teen fans go wild, Goldman said. The average age of the site users is 16. The company's ad sales force sells banner and text ads directly to advertisers who want to target passionate, young music fans. When Honda sponsored a tour for the band Fall Out Boy last month, the company went to Buzznet and branded a page for the band instead of creating its own site for the concerts. The page saw about 1 million unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. . Buzznet, on an aggressive growth trajectory, is counting on the ad revenue. The company, which launched with a handful of executives in 2005, hired 24 people this year and moved its offices from MacArthur Park to Hollywood. In May, Redpoint Ventures of Menlo Park Menlo Park. 1 Residential city (1990 pop. 28,040), San Mateo co., W Calif.; inc. 1874. Electronic equipment and aerospace products are manufactured in the city. Menlo College and a Stanford Univ. research institute are there. 2 Uninc. , which funded MySpace, and Anthem Venture Partners of Santa Monica Santa Monica (săn`tə mŏn`ĭkə), city (1990 pop. 86,905), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1886. Tourism and retailing are important, and the city has motion-picture, biotechnology, and software industries. recently injected $6 million into the company. This week, the company appointed John Glascott, a former sales executive at Hearst and iVillage, as executive vice president of sales, and Elizabeth Osder, previously an executive with New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Times Digital, as senior vice president of audience. Staff reporter Booyeon Lee can be reached at blee@labusinessjournal.com or at (323) 549-5225. ext. 230. |
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