Ted Nicholas's new book tells you "How to Turn Words into Money".

Ted Nicholas began his career at age 21 with zero capital and became a millionaire within three years. His book How to Form Your Own Corporation Without a Lawyer for Under $75 sold millions of copies and became a classic. That's been followed by 13 other best-sellers with more than 4 million readers.

Now Nicholas has come out with How to Turn Words into Money, subtitled "Leverage These Proven Magic Words into Millions."

The strength of Nicholas's marketing advice goes beyond laying out strategies and techniques to what might be termed a philosophical or psychological approach to viewing oneself as a salesperson. What he writes early on in the book is worth quoting at length.

Words, not numbers, are the true currency of business.

Why are words so very important?

First, we think in words. Plus, the words we use in our 'self-talk' are solely responsible for our emotions.

Both physical and mental food promote either good or poor health.

Clearly, physical food can nourish or harm our body depending on our choices. But here is an indisputable fact seldom mentioned by anyone.

You are the author of all your feelings.

Negative mental food also has disastrous consequences. Use negative self-talk, as do most people, and you will be poor as a result. Depression, failure, illness and even an early death are other strong possibilities.

Alternatately, choosing certain positive words in your self-talk will inevitably result in success, happiness and wealth. Plus, it increases the odds you will attain robust health.

Money is not the only form of wealth.

While the main thrust of this journey you are about to take is financial success, you will also enrich yourself in ways that may be far more important to you than money alone.

As previously discussed, words trigger feelings. Our emotions are primarily responsible for the quality of our lives. What would life be without passion? Enthusiasm? Love? Inspiration?

I will reveal emotional words and phrases that invoke strong feelings in others. And within yourself.

Master them and the result will be greater personal and business success. And greater financial wealth if you so desire.

This from a man who has made millions of dollars many times over--for himself and countless others--and now lives in Montreux, Switzerland. But he also continues a vigorous schedule of lecturing, consulting, and writing books.

Practical advice, too

I don't mean to give the impression that How to Turn Words into Money is all "inspiration." Nicholas is full of practical advice, too, concerning building your company through effective salesmanship, as these sample chapter titles indicate:

* The Future of Direct Marketing

* How to Generate Great Ideas

* How Many of These 17 Commonly Accepted Myths Are Blocking Your Path to Real Success?

* How to Create a Successful U.S.P.

* 10 Million Dollar Sales Secrects

* How to Prepare Headlines That Make Money

* 33 Secrets of Successful Sales Letters

* Secrets of Envelope 'Teaser' Copy Which Can Double Your Response

* 33 Ways to Use FREE--the Most Powerful Word in Any Language

* How to Use Two-Step Marketing to Return a Profit of $29,450 For Every 1,000 Leads!

And so on. In short, buy this book, read it, study it, and then find a real estate agent in Switzerland.

How to Turn Words into Money, published by Nicholas Direct Inc., 2004, $47 +5.95 S & H, P.O. Box 877, Indian Rocks, FL 33785. Or, for $37, download the digital version at www.tednicholas.com

Reviewed by Paul Swift