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Tecmo Joins With Mindfire Entertainment to Bring ``Dead or Alive'' to the Big Screen.

Business/Entertainment Editors

TORRANCE, Calif.--(BUSINESS WIRE)--March 12, 2002

Characters from best-selling video game series "Dead or Alive(R)"

will become larger than life when big-budget movie

hits theaters next year.

Leading video game publisher Tecmo announced today that it has finalized an agreement to allow Mindfire Entertainment to acquire the worldwide live-action production rights for "Dead or Alive(R)," the hit video game series.

"Dead or Alive" is among the most successful and critically acclaimed fighting series on the video game market today, with accumulated worldwide sales of 3.2 million to date. The latest installment, "Dead or Alive(R) 3," was a bestseller for the Xbox(TM) video game system from Microsoft when it was released November 15th, 2001. The series debuted with "Dead or Alive(R)" for arcade and PlayStation(R) game console. "Dead or Alive(R) 2" was published on the Sega Dreamcast(R) video game console. "DOA2: Hardcore(TM)" was one of the premiere titles at the launch of the PlayStation(R)2 computer entertainment system.

"To us, `Dead or Alive' is the perfect motion picture franchise," said Mark A. Altman, COO of Mindfire Entertainment, the award-winning independent production company that produced such critically-acclaimed films as "Free Enterprise" and "The Specials," starring Rob Lowe. "DOA has set the standard for fighting games on every next-generation gaming console and has a loyal fan base throughout the world that is eagerly anticipating the release of a feature film based on this extraordinary video game series."

"We have prided our Dead or Alive series on being very dramatic and full of action with a very realistic, true to life feel," said John Inada, Marketing Director, Tecmo, Inc. "It's only natural that these beloved characters make the leap into movies. We're very excited to be working with Mindfire on making DOA as successful in motion pictures as it has been in the video game market. We know the millions of DOA fans around the world will be thrilled to see their favorite characters on the big screen in a big budget movie."

In the "Dead or Alive" series, the world's greatest fighters battle each other in order to win the world-famous Dead or Alive tournament. Production on "Dead Or Alive -- The Movie" will begin later this year with an expected theatrical release in 2003.

About Tecmo, Inc.

Tecmo, Inc. (http://www.tecmoinc.com/) is well known for its hit series Dead or Alive(R). The most recent version, Dead or Alive 3 is available on Xbox. Other notable classics include the million-selling series Ninja Gaiden(R) and Tecmo Bowl(R). Tecmo also publishes the hit series Monster Rancher and Gallop Racer.
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Publication:Business Wire
Date:Mar 12, 2002
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