Tecmo Announces Revolutionary Dead or Alive 3 Booster Disc; Official Xbox Magazine DVD Provides Bonus Extras for U.S. Fans of Dead or Alive 3 at No Extra Cost.

Business Editors

TORRANCE, Calif.--(BUSINESS WIRE)--March 8, 2002

Tecmo, Inc. announced today that it will be releasing a Booster Disc(TM) for the game Dead or Alive 3(TM), available only on the Xbox(TM) video game system from Microsoft.

A revolutionary, first-of-its-kind idea, the Booster Disc will be included free of charge on the demo disc for the June issue of the Official Xbox Magazine and will feature a new movie and costumes for the DOA3 fighters. The June issue of the Official Xbox Magazine has a street date of May 7. Players will need a full version of Dead or Alive 3 to see the new material. For those who don't yet own Dead or Alive 3, the demo disc will also include a new playable demo to sample what the game has to offer.

"The Booster Disc is my way of personally thanking gamers for supporting Dead or Alive 3," said Tomonobu Itagaki, creator of the Dead or Alive series. "We developed Dead or Alive 3 first and foremost for the U.S. market. When we created this bonus material for the Japanese and European versions of DOA3, we didn't want American gamers to feel left out. That's why we're offering these extras free of charge. It's a win-win situation for everybody. Of course, the only system on which this is possible is Xbox, thanks to the built-in hard drive."

"Tecmo has always focused on advancing new technology and maintaining excellent relations with our consumers," said John Inada, Marketing Director, Tecmo Inc. "This is the perfect match between those two ideas. We're trying something that's never been done in the industry before, and the reason we're doing it is to give back to the consumer, who is our #1 priority."

The idea of giving gamers more value for their money, by taking full advantage of the Xbox hard drive, is a surprising innovation for consoles. Microsoft was very excited about the potential for the hard drive to revolutionize gaming. "This is a unique and revolutionary idea to offer bonus material for a game post-launch free of charge," said J. Allard, General Manager, Xbox Platform. "Xbox is the only system on which this is possible out of the box. We are proud of the pioneering spirit of third party developers such as Tecmo who push the envelope of technology while showcasing the full power of Xbox, the most powerful video game system on the market."

Dead or Alive 3(TM) is the third installment in Tecmo's popular fighting game series. The suggested retail price is $49.99, and the ESRB rating is Teen. Gamers can order Dead or Alive 3 at Tecmo's website (http://www.tecmoinc.com). For additional information about the game, visit the official Dead or Alive 3 website (http://www.deadoralive3game.com), which offers wallpaper, screenshots, and a movie of action-packed fighting footage.

About Tecmo, Inc.

Tecmo, Inc. (http://www.tecmoinc.com/) is well known for its hit series Dead or Alive(TM). The most recent version, Dead or Alive 3, is available on Xbox. Other notable classics include the million-selling series Ninja Gaiden(R) and Tecmo Bowl(R). Tecmo also publishes the hit series Monster Rancher and Gallop Racer.

About Xbox

Xbox (http://www.xbox.com/) is Microsoft's future-generation video game system that delivers the most powerful games experiences ever. Xbox empowers game artists by giving them the technology to fulfill their creative visions as never before, creating games that blur the lines between fantasy and reality. Xbox is now available in North America and Japan, and will ship in Europe and Australia on March 14, 2002.

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Xbox is a trademark of Microsoft Corporation in the United States and/or other countries.