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Techwell Introduces Next-Generation 3D Video Decoder.

SAN JOSE San Jose, city, United States
San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850.
, Calif. -- Proven Decoder Platform Combined With Advanced 3D Comb Filtering Technology Provides OEMs With Optimal Price/Performance Solution

Techwell, Inc., a leading designer of digital video decoding semiconductor solutions for the display, consumer electronics and PC markets, today announced the availability of the TW9918, a high quality multi-standard video decoder with integrated 3D comb filter. Designed and targeted for premium multimedia applications, the TW9918 is ideal for advanced TV and multifunction monitors, including LCDs and Plasmas, as well as Projection and Progressive Scan Illuminating a screen by displaying lines sequentially from top to bottom. Also called "non-interlaced," all modern computer display systems and many digital TV (DTV) formats support progressive scan.  CRTs. In addition, TW9918 focuses on premium recordable DVD and Media Center PC applications.

The TW9918 is the next-generation in Techwell's TW99xx general-purpose video decoder chip family, and is highlighted by its integrated motion adaptive 3D comb filtering. Techwell's new single-chip 3D solution delivers improved picture quality from analog video signals by reducing artifacts artifacts

see specimen artifacts.
 in the stream, such as "cross coloring" and "crawling dots". As a result, the use of the Techwell 3D decoder makes the image resulting from a composite source (NTSC (National TV Standards Committee) The committee that developed the television standards for the U.S, which are also used in Canada, Japan, South Korea and several Central and South American countries. Both the committee and the standard are called "NTSC. ) virtually undistinguishable from the image resulting from a true component source, without the visible artifacts and losses of resolution that are generally associated with NTSC.

Yves Faroudja, technical advisor to Techwell stated, "Techwell continues to demonstrate the outstanding quality and value of their video products. Their newest decoder product is no exception. The technical team continues to develop innovative processes that I believe will play a pivotal role in driving the industry."

"As the number of digital display and recording devices for the home continues to grow, the signals they display and record are still analog in most cases. The growth in multi-media PCs, PVRs, DVD recorders and flat panel TVs will ensure a 100 million unit annual market for analog-to-digital decoders by the end of 2007," said Michelle Abraham, senior analyst at In-Stat/MDR. "To help combat the quality issues of analog signaling in digital displays, Techwell has introduced a cost effective analog-to-digital video decoder designed to enhance image quality for both viewing and recording."

With its analog front end, the TW9918 provides flexible viewing of multiple video formats, including support for NTSC, PAL and SECAM (SEquential Couleur Avec Memoire, Sequential Color with Memory) A color TV standard from France that was officially introduced in 1967. Although development began in 1956, it took time to convert from the earlier French 819-line system. , in addition to decoding standard inputs for composite, S-video, component (YPbPr and YCrCb) and SCART Scart or SCART
Noun

Electronics a plug-and-socket system which carries pictures and sound, used in home entertainment systems
. TW9918 also provides multiple other image enhancement See image editing.  features, including 3D noise reduction, programmable horizontal and vertical peaking and color transient improvement (CTI (Computer Telephone Integration) Combining data with voice systems in order to enhance telephone services. For example, automatic number identification (ANI) allows a caller's records to be retrieved from the database while the call is routed to the appropriate party. ).

"At Techwell, we are focused on offering our customers the lowest priced solution with the most advanced technology available. We feel that by integrating 3D comb filtering into the design of our TW9918 video decoder, we have significantly reduced the materials costs for our customer base while allowing them to truly incorporate next-generation, best-of-breed technology," said Hiro Kozato, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Techwell. "We are seeing great feedback from the industry and we look forward to seeing products shipping with the TW9918 market early next year."

The TW9918 is currently sampling with top manufactures and will be available in October for volume production. Pricing for the TW9918 will start at $8 per unit in volumes of 10,000 pieces. For additional information, including a product brochure, please visit http://www.techwellinc.com/products_tractor/standard.html.

PHOTOS: Photos of the TW9918 are available upon request from Shelton PR.

About Techwell, Inc.:

Techwell is a fabless semiconductor company A fabless semiconductor company specializes in the design and sale of hardware devices implemented on semiconductor chips. It achieves an advantage by outsourcing the fabrication of the devices to a specialized semiconductor manufacturer called a semiconductor foundry or "fab.  that designs digital video decoder semiconductor solutions for the display, consumer electronics, PC and other video application markets. The Company's core digital video decoding technology enables customers to convert multiple analog video signals into a standard digital format. Founded in 1997, Techwell is headquartered in San Jose, California San Jose (IPA: /ˌsænhoʊˈzeɪ/) is the third-largest city in California, and the tenth-largest in the United States. It is the county seat of Santa Clara County. , with operations in Taiwan, Korea and Japan.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 22, 2004
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