Techtarget & Softbank unit launch "Techtarget Japan".

TechTarget (Needham, MA) has formed a partnership with ITmedia, Inc., an online media company serving the Japanese IT market and a Softbank Group (Tokyo) division, to produce TechTarget Japan, a monthly magazine that will deliver localized versions of TechTarget media targeting marketing IT professionals in Japan. Accompanying web sites to the magazine will target specific sub-groups of Japanese IT marketers.

The magazine and web sites will provide original news and features, expert advice and targeted e-newsletters to Japanese IT professionals and executives. In a later phase of the partnership, ITmedia editorial staff will enhance each property with local content about Japanese professionals, vendors and their products.

TechTarget ceo Greg Strakosch said the magazine and web sites "will represent the first truly targeted IT media for the Japanese enterprise IT market. "TechTarget also entered into a reciprocal agreement with ITmedia that will enable each company to sell advertising on the other's media properties.

Also, TechTarget has produced the first issue of CIO Decisions, a monthly magazine targeted to 60,000 chief information officers and senior IT executives, with an April issue.