Techtarget & Softbank unit launch "Techtarget Japan".TechTarget (Needham Needham (nēd`əm), town (1990 pop. 27,557), Norfolk co., E Mass., a suburb of Boston; founded 1680, set off from Dedham and inc. 1711. Although largely residential, paper products, electronic equipment, software, and other items are manufactured there. , MA) has formed a partnership with ITmedia, Inc., an online media company serving the Japanese Japanese (jăp'ənēz`), language of uncertain origin that is spoken by more than 125 million people, most of whom live in Japan. There are also many speakers of Japanese in the Ryukyu Islands, Korea, Taiwan, parts of the United States, and IT market and a Softbank Group (Tokyo) division, to produce TechTarget Japan, a monthly magazine that will deliver localized Translated into the spoken language of the country. See localization. versions of TechTarget media targeting marketing IT professionals in Japan. Accompanying web sites to the magazine will target specific sub-groups of Japanese IT marketers. The magazine and web sites will provide original news and features, expert advice and targeted e-newsletters to Japanese IT professionals and executives. In a later phase of the partnership, ITmedia editorial staff will enhance each property with local content about Japanese professionals, vendors and their products. TechTarget ceo Greg Strakosch said the magazine and web sites "will represent the first truly targeted IT media for the Japanese enterprise IT market. "TechTarget also entered into a reciprocal agreement Reciprocal agreement is an agreement between two U.S. states to allow members of the Bar association from each state to practice in the other. Thus, lawyers who wish to practice in two states do not have to take the bar examination in both states. with ITmedia that will enable each company to sell advertising on the other's media properties. Also, TechTarget has produced the first issue of CIO CIO: see American Federation of Labor and Congress of Industrial Organizations. (Chief Information Officer) The executive officer in charge of information processing in an organization. Decisions, a monthly magazine targeted to 60,000 chief information officers and senior IT executives, with an April issue. |
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