Technomic Adult Beverage Report Features New Consumer Insights.

CHICAGO -- Technomic Information Services recently released important new industry and consumer research on adult beverages served at restaurants, highlighting key trends in the category and providing an in-depth examination of current consumer preferences.

Drawing upon over 1,600 consumer responses, the new Adult Beverage Category Report includes many notable findings, such as increased across-the-board consumption of alcoholic beverages when dining out. Among those who do go out to eat, roughly two-thirds indicated that they are drinking more of their preferred alcoholic beverage simply because they enjoy it more than they used to. Increased use of restaurants is also helping to drive rising consumptionCoamong those who say they have increased their consumption of adult beverages recently, 40 percent say they are doing so because they are going out to restaurants, bars and other drinking establishments more than before.

Other findings noted in the Adult Beverage Category Report:

* Price and perceived value is a bigger issue among men than women. Fully 18 percent of men surveyed said that alcohol served at restaurants is a poor value, compared to just 8 percent of women.

* While increased consumption is reported across the board, consumers under 40 years old are truly driving incremental growth in on-premise adult beverage sales. These younger consumers are also open to trying new and unique adult beverages and often seek guidance in making their purchasing decisions.

* Wine purchases have outpaced growth in all other categories of adult beverage consumption, with 22 percent of consumers indicating that they are buying more wine than they did a year ago.

"Understanding these and other trends in the adult beverage category, as well as the consumer drivers behind these trends, will help operators better prepare to meet their current customers' needs and to attract new ones," says Darren Tristano, Executive Vice President of Technomic Information Services. "Manufacturers also gain by improving their understanding of their customers' market challenges and creating new beverage offerings with strong consumer appeal."

In addition to extensive consumer research, the new report also includes a comprehensive review of alcoholic beverage items offered at the Top 250 limited-service and full-service restaurant chains, covering top brands and types of beverages, leading flavors for specialty drinks, price and size comparisons, and more.

To purchase or learn more about the Adult Beverage Category Report, please visit www.foodpubs.com or contact one of the individuals listed below.

About Technomic Information Services

Technomic Information Services has been tracking the foodservice industry for over 40 years, providing industry intelligence, forecasts, data and training support to manufacturers, operators, distributors and others allied to the field. Our numerous publications and digital productsCofeaturing quick-read newsletters, analytical annual reports, training handbooks, sales guides and restaurant chain profilesCohelp industry leaders keep a finger on the pulse of the entire foodservice terrain. Technomic Information Services delivers distinctive, premium content to its customers.

About Technomic, Inc.

Technomic provides food and foodservice clients with the research, insights and strategic consulting support they need to enhance their business strategies, decisions and results. Its services include category and channel analyses, customer satisfaction studies, opportunity assessments, benchmarking programs and brand equity enhancement.