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Technology marketing expert Kristin Zhivago begins The Revenue Journal for CEOs.


Kristin Zhivago, editor-publisher of the 1991-founded Marketing Technology newsletter, is one of the country's leading experts on all aspects of that subject.

She has a working knowledge of--take note--hardware, networking security, instrumentation, electromechanical The use of electricity to run moving parts. Disk drives, printers and motors are examples. Electromechanical systems must be designed for the eventual deterioration of moving components that wear over time. The first TVs were electromechanical systems (see video/TV history). , microelectronic, and telecom systems; and all types of software, including programs used for application development, computer-aided design computer-aided design (CAD) or computer-aided design and drafting (CADD), form of automation that helps designers prepare drawings, specifications, parts lists, and other design-related elements using special graphics- and calculations-intensive , content management, manufacturing, business processes (including marketing and sales automation Sales Automation - Sales Force Automation ), point-of-sale, and more.

Now she's applying her vast experience and unique attitude to help CEOs focus on all the ways of generating higher revenues-"predictably, profitably, and ethically"--through the publication of The Revenue Journal. The new monthly is delivered free via e-mail (attached PDF (Portable Document Format) The de facto standard for document publishing from Adobe. On the Web, there are countless brochures, data sheets, white papers and technical manuals in the PDF format. ) or fax. It's obviously an information-and insight-heavy publishing complement to her consulting business, Zhivago Marketing Partners.

Founded in the Silicon Valley in 1979, the firm's "revenue-increasing" services include: reality check customer research, web site analysis and usability design, marketing and sales automation analysis and improvements, marketing strategy and plans, writing services and writing instruction, staff education, revenue coaching for company leaders, and revenue reengineering.

381 Seaside Seaside.

1 City (1990 pop. 38,901), Monterey co., W Calif., on Monterey Bay, in a fruit region; founded 1887, inc. 1954. Its economy is based largely upon tourism. California State Univ. Monterey Bay is there, on the former site of Fort Ord.
 Drive, Jamestown, RI 02835, 401-423-2400, fax 401-423-2700, www.zhivago.com
COPYRIGHT 2003 The Newsletter on Newsletters LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:The Newsletter on Newsletters
Date:Jan 15, 2003
Words:181
Previous Article:Charles Henderson to practically double number of NewsRx newsletters.
Next Article:New data center boosts iProduction capacity--much of it geared toward delivering newsletter publishers' breaking news via e-mail. (Online Publishing).



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