Technology Review Gives Advertisers an Edge with Rich Media Edition; General Motors Corporation and Novell Enhance Ads in May 2003 Issue.Business Editors CAMBRIDGE, Mass.--(BUSINESS WIRE)--April 21, 2003 Technology Review, MIT's Magazine of Innovation, today announced the release of its first fully interactive digital edition. Starting with the May 2003 issue, all digital versions of the award-winning magazine will offer animation, audio, and video capabilities in both advertising and editorial content. Advertisers involved in the launch issue include General Motors Corporation (GMC GMC See: Guaranteed Mortgage Certificate ), the largest U.S. advertiser, and Novell Inc. (Nasdaq: NOVL NOVL Novell, Inc. (stock abbreviation, AMEX) ). Using software provided by Zinio Systems, Inc., Technology Review's digital subscription offers readers exact digital replicas of the magazine delivered via email to a desktop, laptop or TabletPC computer. Content from the print version is completely reproduced in digital form and has the same look and feel as the magazine's print version including the same font, content, graphics, and advertisements. Unlike print versions of the magazine, readers can interact with its contents using features such as zoom, search, hyperlink, highlight, and keyword search. The addition of rich media capabilities allows Technology Review to offer engaging reader experiences while also giving advertisers a new, compelling way to attract target audiences. Advertisers use the same assets created for print advertisements, but have the option to include interactive elements that draw attention to their ads, such as demos, flash and gif animations See GIF animator and animated GIF. , video clips A short video presentation. , audio, surveys and catalogs. Rich media effects also allow consumers to interact with ads, such as changing colors and sizes of products. Surveys conducted with readers of digital magazines found the following: -- 70% found the experience of reading a digital edition identical to print(1) -- Over half (51%) preferred to receive the digital version instead of print edition(1) -- 79% of users click on URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. links in ads(2) "The integration of rich media to our digital edition offers our readers a fully interactive experience while also bringing limitless opportunities to our advertisers," said Bruce Journey, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Technology Review. "Editorial and ad creative, enriched by audio, video and animation, literally leap off the computer screen and can be customized to include animations, catalogs, games or videos. The integration of this capability provides our core audiences with the kind of experience we know they want and will use." "Technology Review continues as a leader in innovation by utilizing the latest in rich media to offer readers an unparalleled experience with its magazine," said Mike Edelhart, President and Chief Executive Officer of Zinio Systems, Inc. "Now, readers have a richer palette of interactivity to enjoy and the magazine's editors have new capabilities to deliver news and entertainment." About Technology Review Inc. Technology Review Inc., an MIT MIT - Massachusetts Institute of Technology Enterprise, delivers essential information about emerging technologies on the verge On the Verge (or The Geography of Yearning) is a play written by Eric Overmyer. It makes extensive use of esoteric language and pop culture references from the late nineteenth century to 1955. of commercialization. Since 1998, paid circulation for the company's magazine, Technology Review, has more than tripled, climbing from 92,000 to 315,000. Combined with its signature events, newsletters, and online businesses, Technology Review reaches over a million senior technology thinkers and influencers - including venture capitalists Venture Capitalist An investor who provides capital to either start-up ventures or support small companies who wish to expand but do not have access to public funding. Notes: Venture capitalists usually expect higher returns for the additional risks taken. , chief scientists, MIT alumni and students, researchers, senior corporate executives, investors, and innovators innovators people who will try new things. early innovators important figures in the farming or client community because they are the leaders in the introduction of new techniques and management systems. - throughout the world each month. (1) Zinio Systems, Inc. study, March 2002 (2) Zinio Systems, Inc. study, August 2002 |
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