Technology Marketing Executive Forms Corporate Strategies Group.Business Editors/High-Tech Writers SCOTTSDALE, Ariz.--(BUSINESS WIRE)--April 17, 2001 Marketing, Communications and Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Firm Specializes in Business-to-Business and Technology Clients Longtime long·time adj. Having existed or persisted for a long time: a longtime friend; a longtime resident of Detroit. longtime Adjective Phoenix marketing executive, Elizabeth Perrine, has launched Corporate Strategies Group Inc., a strategic marketing, communications and public relations firm. Bringing 18 years of experience in technology marketing and public relations, the firm specializes in developing and executing marketing programs for business-to-business and technology companies. Corporate Strategies Group has started with an impressive local and national client list that includes AeroGen Broadband broadband Term describing the radiation from a source that produces a broad, continuous spectrum of frequencies (contrasted with a laser, which produces a single frequency or very narrow range of frequencies). , Comdial Corp., DataSpeak Systems Inc., ePartners Inc., and Integrated Information Systems Inc. Prior to starting Corporate Strategies Group, Perrine built and led the marketing efforts for several Phoenix-based technology companies during their start-up, IPO (Initial Public Offering) The first time a company offers shares of stock to the public. While not a computer term per se, many founders, employees and insiders of computer companies have found this acronym more exciting than any tech term they ever heard. and growth stages. Most recently she was senior vice president of marketing with WAVO WAVO Association of Women Against Violence Corp. She also served as vice president of marketing for EBIZ EBIZ Electronic Business Enterprises Inc., and Vodavi Technology Inc., and was the founding marketing director for Microtest Inc. "For short-term projects or long-term planning and execution, my goal is to help clients be successful by creating and implementing sound marketing strategies," explained Elizabeth Perrine. "Having been on the other side of the corporate marketing desk for nearly two decades, I know what a marketing director or CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of a company expects from their marketing efforts. "I put that experience and perspective to work for my clients to enhance the overall effectiveness of their marketing programs and deliver results that exceed their expectations." Leveraging the expertise of the company's growing team with the talents of a finely tuned network of affiliated service providers, such as web developers and graphic designers, Corporate Strategies Group provides a complete spectrum of marketing services. The company focuses on developing marketing plans and strategies; managing corporate positioning and branding; and implementing integrated marketing communications Integrated Marketing Communications Definition The American Marketing Association suggests that integrated marketing communications (IMC) is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or programs, which encompass e-marketing, advertising, public relations, direct marketing, sales promotion, channel marketing, collateral material development, product launches and event management. The Corporate Strategies Group office is located in north Scottsdale at 8722 E. Via de Commercio, Scottsdale, AZ 85259. More information can be found at www.corporatestrategiesgroup.com or by contacting 480/607-0070. |
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