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Technology Business Research Ranks Nokia No. 1 in 1Q02 Benchmark Results; Stabilizing Business Models Amidst Declining Markets is Top Priority.


Business/Technology Editors

Ranked No. 1 and No. 2 by Technology Business Research's (www.tbri.com) network infrastructure vendor competitive benchmark, Nokia and Cisco have strong business models that are carrying the companies through the tumultuous downturn in the telecom market. Cisco's dominant position and profitable product lines in the enterprise market continue to carry the company through the downturn while it prepares to penetrate the service provider market. Meanwhile, Nokia overestimated demand for wireless equipment and mobile phones in 2002, but the company is maintaining overall profitability through its strong mobile phone business, which still represents a dominant share of its revenue base. Lucent jumped to No. 3 this quarter from No. 6 last quarter due to improvements in its business model. The company is making progress in its internal initiatives, but its customers continue to cut spending. Lucent is showing it is on top of what the company can control, mainly costs and expenses, while waiting for the recovery of the telecom market. Ericsson dropped to No. 4 this quarter from No. 3 last quarter due to weaker business model results. The company's revenue base has shrunk faster than it has been able to reduce fixed costs fixed costs,
n.pl the costs that do not change to meet fluctuations in enrollment or in use of services (e.g., salaries, rent, business license fees, and depreciation).
. Ericsson is trying to find the balance of maintaining its technological leadership through continued R&D investments while improving investor confidence through improved profitability.

Motorola's benchmark results were about the same as last quarter, but the company dropped to No. 5 this quarter from No. 4 last quarter as a result of Lucent's improved results. Like its competitors, Motorola continues to strengthen its balance sheet through asset disposition, business realignment and headcount reductions. Alcatel, Nortel and Marconi all stayed in the same positions as last quarter. Although Alcatel is showing improving sequential results, the company is faced with the challenging objectives of cutting back to become profitable in the short term while maintaining its long-term expansion goals. Nortel is still recovering from a dramatic decline in its revenue base, so it will be one or more quarters of weak results before the company can show the benefits of its massive restructuring and refocusing of its core businesses. Lastly, Marconi is looking to survive through a recapitalization of its debt with equity swaps that will lead to dilution of its stock value. The company was recently delisted from the NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
 due to noncompliance noncompliance

failure of the owner to follow instructions, particularly in administering medication as prescribed; a cause of a less than expected response to treatment.

noncompliance 
 with minimum stock price requirements.

       NBQ Infrastructure Vendors 1Q02 Benchmark and Metrics(1)
                             Nokia      Cisco     Lucent    Ericsson
NBQ Benchmark
NBQ Ranking                    1          2          3          4
NBQ Score                    7.22       6.03       5.00       4.89
Business Model
Year-to-Year
 Revenue Growth             -12.4%       2.0%     -40.5%     -33.9%
Operating Margin             17.6%      18.1%     -15.3%      -9.0%
Revenue per Employee       $501,219   $511,590   $322,661   $259,563

                           Motorola    Alcatel     Nortel     Marconi
NBQ Benchmark
NBQ Ranking                    5          6           7          8
NBQ Score                    4.78       4.26        4.18       3.85
Business Model
Year-to-Year
 Revenue Growth             -21.6%      -26.7%     -49.4%     -34.0%
Operating Margin             -5.9%      -10.6%     -38.5%     -16.0%
Revenue per Employee       $264,252    $224,445   $312,170   $103,229

(1) Partial metrics used in NBQ benchmark methodology.


The telecom world is bouncing around the bottom of the market while preparing to rise from the ashes as a new kind of industry that has been changed by IP technology and the Internet boom years of 1999 and 2000. The network and communications equipment industry continues to be faced with irrational underspending by service providers faced with decreased competition and consolidation, an uncertain regulatory environment and a closed capital market. Irrational underspending by service providers will last another year, which will likely be followed by renaissance of technological innovation in 2004 and 2005 by the "new" telecom industry. "After a dramatic boom and bust In economics, the term boom and bust refers to the movement of an economy through economic cycles. The Boom-Bust economic cycle
According to most economists, an economic boom is typically characterized by an increased level of economic output (GDP), a corresponding
 cycle, the telecom industry is positioned to be born again with a blend of the excitement of the visionary Internet boom years of 1999 and 2000 melded with the pragmatism of profitable business models dictated in the bust years," stated Bill Lesieur, director of TBR's Network Business Quarterly. "New leaders will emerge from the ashes of the telecom industry meltdown, while many others companies will perish in their fear and paralysis."

About TBR TBR Tennessee Board of Regents
TBR Technology Business Research
TBR To Be Read
TBR Travel Business Roundtable
TBR To Be Resolved
TBR To Be Reviewed
TBR Technical Basis for Regulation
TBR To Be Recorded
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TBR To Be Revised
:

TBR is a leading industry advisory firm providing comprehensive analysis of high-tech firms from a combined business, financial and technical perspective. Financial results and business models serve as the basis of TBR's analysis of vendors' progress each quarter in meeting their strategic and functional objectives (product, marketing mix and manufacturing/supply chain). In each quarterly report, TBR tracks changes to the vendors' internal strengths and weaknesses, along with external factors impacting market opportunities and competitive threats. TBR publishes a five-page "Initial Response" report within 24 to 48 hours of financial results, followed by a 20- to 25-page report later in the quarter.

TBR's Network Business Quarterly service provides coverage of the major players in the networking, communications and Internet infrastructure markets, including Ericsson (Nasdaq: ERICY), Nokia (Nasdaq: NOK NOK

In currencies, this is the abbreviation for the Norwegian Krone.

Notes:
The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion.
), Motorola (NYSE NYSE

See: New York Stock Exchange
: MOT), Nortel (NYSE: NT), Lucent (Nasdaq: LU), Alcatel (NYSE: ALA), Cisco (Nasdaq: CSCO CSCO Cisco Systems Incorporated (stock symbol)
CSCO Chief Supply Chain Officer
), Marconi (LSE LSE - Language Sensitive Editor : MONI), 3Com (NASDAQ: COMS COMS 3Com Corporation (stock symbol)
COMS Certified Orientation and Mobility Specialist
COMS Continuous Opacity Monitoring Systems
COMS City of Manchester Stadium (UK) 
) and Enterasys (NYSE: ETS ETS Educational Testing Service (nonprofit private educational testing and measurement organization)
ETS Emergency Telecommunications Service
ETS Electronic Trading System
ETS Engineering (&) Technical Services
). TBR's NBQ service also provides coverage of mobile operators, including Verizon Wireless (Verizon Communications (NYSE: VZ) and Vodafone (NYSE: VOD See video-on-demand.

VoD - video on demand
) joint venture), Cingular Wireless (BellSouth (NYSE: BLS See Bureau of Labor Statistics. ) and SBC (1) (SBC Communications Inc., San Antonio, TX, www.sbc.com) A large, national telecommunications company that grew from a multitude of local and regional companies, including Southwestern Bell, Pacific Bell and Nevada Bell, into a single, unified brand by 2002.  Communications (NYSE: SBC) joint venture), VoiceStream, AT&T Wireless (NYSE: AWE), Sprint PCS (1) (Personal Communications Services) Refers to wireless services that emerged after the U.S. government auctioned commercial licenses in 1994 and 1995. This radio spectrum in the 1.  (NYSE: PCS) and Nextel (NASDAQ: NXTL).

Complete reports are available to accredited journalists.

For more information, please visit TBR's Web site at www.tbri.com, or contact:
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 16, 2002
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