Technical Excellence in HDTV Studio and Field Production Cameras to Be the Primary Business Focus for Hitachi at NAB 2007.

Expanding its world-renowned SK series of Broadcast cameras, Hitachi Kokusai Electric showcases this NAB 2007 exhibit its full line of HDTV studio and field production cameras models SK-3200, SK-3020P, SK-32B, DK-H32 and DK-H32S10

WOODBURY, N.Y. -- Five new Hitachi models of high-end HDTV cameras make their debut at the Hitachi NAB 2007 booth C5017. The cameras share the same imaging sensors, design concepts, digital technology, picture quality, control protocols and system build-up accessories. This uniformity uniquely makes any combination of these cameras perform seamlessly in many HDTV image acquisition applications.

Advances in CCD imager offerings have been applied across the board for all models. 2/3-inch CCD imagers with full raster HDTV resolutions of 1920X1080 or 1280X720 offer superb resolution performance and picture fidelity. Improvements in sensitivity (F11 at 2000lx), signal to noise (>56dB HDTV) and resolution (>1000TVL in 1080i, >700TVL in 720p) have once again brought Hitachi to the spotlight as a world-class HDTV production camera manufacturer. The 24, 25 and 30 progressive frame capture modes are now optionally available with the 1080 line CCD imagers offered. "Hitachi HDTV cameras are increasingly playing an important role in the Americas' DTV transition. Our digital HDTV and SDTV cameras offer an outstanding value for the money as well as providing many popular studio and field production features" said Sean Moran, National Sales Manager for Broadcast and Professional products at Hitachi Kokusai Electric America. "Another important flexibility offered by our SK-3200 and SK-3020P models is the ability to output 1080/60i or 720/60p from its CCU (camera control unit) due to a new cross-converter option that provides those outputs regardless of CCD imager employed."

The SK-3200 is the "hard-body" version for use with large "box" lenses. It has a portable companion model SK-3200P each having a total of 10 optical filters on 2 turrets. The SK-3020P is a lower cost version of the SK-3200P that is limited to 4 optical filters on one turret. In addition to these three, the SK-32B is of a non-traditional physical design and offers additional savings for robotic studio applications by removing unnecessary functions as intercom, program audio, dedicated viewfinder and analog video outputs. All of the "SK" prefix models share the same high-performance digital optical fiber cable transmission system, accessories and control panels. The "DK" prefix series are of the same performance but forego the digital optical cable transmission system making them applicable for teleconference, observation, medical industrial, government and institutional use. The two piece DK-H32S10 further expands the applications to aircraft, space, broadcast sports, in-vehicle camera and other extreme temperature and vibration environments where a compact remote head is needed.

Hitachi has sold large quantities of SK and DK series cameras worldwide. The SK series cameras enjoy a vast customer base that has truly realized the value of Hitachi camera ownership throughout the years. Once again, Hitachi demonstrates during this NAB 2007 equipment exhibit, the reasons that make it a world-leading technology leader.

HITACHI's SK and DK series HDTV cameras are currently available for sale and immediate delivery. Prices vary depending on application and configuration. Visit the HITACHI NAB 2007 booth C5017 for further technical and commercial information.

Hitachi Kokusai Electric, Inc. & Hitachi Kokusai Electric America designs, manufactures and markets HDTV, SDTV, Broadcast, Professional and Industrial video cameras for the Americas' Broadcast television, cable, government, video production and institutional markets. For more information, please call [phone], visit our website at http://www.hitachikokusai.us or send an Email to [e-mail]. Hitachi Kokusai Electric. Inc. is a Hitachi, Ltd. (NYSE:HIT) group company.

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Editor's note: Color product photographs are available upon request.