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Techline Pushes the Limits of RTA.


For nearly 50 years, Marshall Erdman & Associates, a Madison, WI-based architectural design/build firm with a large RTA RTA

renal tubular acidosis.

RTA Renal tubular acidosis, see there
 furniture division, has attempted to identify trends, find or develop market niches, and then design products to sell to these markets. Founded in 1948 by Marshall Erdman, a pioneer in the housing and woodworking industries and a former protege pro·té·gé  
n.
One whose welfare, training, or career is promoted by an influential person.



[French, from past participle of protéger, to protect, from Old French, from Latin
 of Frank Lloyd Wright Frank Lloyd Wright, Jr. (March 30,1890, Oak Park, Illinois – May 31, 1978, Santa Monica, California), commonly known as Lloyd Wright, was an American architect who did most of his work in Southern California. , the company began manufacturing affordable, prefabricated pre·fab·ri·cate  
tr.v. pre·fab·ri·cat·ed, pre·fab·ri·cat·ing, pre·fab·ri·cates
1. To manufacture (a building or section of a building, for example) in advance, especially in standard sections that can be easily shipped and
 housing (including production of Wright-designed pre-fab homes) and medical offices and schools during the post-World War II economic boom.

In the 1960s, Erdman successfully integrated 32mm cabinet construction into its production methods--20 years before much of the rest of the industry in this county began to utilize this system.

In 1967, the company purchased new high-tech equipment from Europe to automate its case goods case goods
pl.n.
1.
a. Pieces of furniture, such as bookcases or chests of drawers, that provide interior storage space.

b. Pieces of dining or bedroom furniture sold as sets.

2.
 line and continue the company's practice of standardizing components, a practice that had started with its pre-fab housing and continues to this day.

In the '70s the company formed the RTA furniture line, Techline, and formed a separate distribution network, Techline Studios, to sell it. Today, there are some 65 Techline Studios around the country, as well as a network of 200 retailers.

In 1982, Techline, was taken to the High Point, NC, market which raised its visibility and sales. While the lion's share of the business is building design and construction, RTA sales have grown steadily, last year topping $30 million.

Three years ago, the company purchased a $1 million, 140-foot conveyorized, Cefla Ecosprayer UV finishing system from Stiles Stiles can refer to: People
  • Bert Stiles, short story writer
  • Charles Wardell Stiles, American zoologist
  • Edgar Stiles, character on the popular drama 24
  • Ezra Stiles, president of Yale College
  • Innis Stiles, singer, musician
 Machinery.

In the machining area, Techline turned to a Homag BAZ machining center from Stiles Machinery to respond to its productivity problem. Its capabilities include routing, boring, grooving and edgebanding.

The BAZ is used to help produce the unusual shapes of the company's new Atelier line of office furniture featuring a clear finish, exposed MDF (1) (Main Distribution Frame) A wiring rack that connects outside lines with internal lines. It is used to connect public or private lines coming into the building to internal networks.  edges, and a cherry veneer top.

Excerpted from Wood & Wood Products' September 1997.
COPYRIGHT 1999 Vance Publishing Corp.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Publication:Wood & Wood Products
Article Type:Brief Article
Geographic Code:1USA
Date:Dec 1, 1999
Words:319
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