TechTarget reports revenue growth of 78% & first "cash-positive" quarter.Despite the continuing decline in computer and IT-related advertising, TechTarget (Needham Needham (nēd`əm), town (1990 pop. 27,557), Norfolk co., E Mass., a suburb of Boston; founded 1680, set off from Dedham and inc. 1711. Although largely residential, paper products, electronic equipment, software, and other items are manufactured there. , MA) reported a revenue increase of 78% for the first quarter of 2002 when compared to the same period last year. TechTarget said it was the company's tenth consecutive quarter of revenue growth and first cash-positive" quarter. Company spokesperson Catherine Engelke explained that "cash--positive" means that it had more cash on hand at the end of the quarter than at the beginning of the quarter. Although Tech--Target was not profitable during the quarter, Engelke said the company expects to achieve net income "very soon." Engelke also noted that company revenues were just under $20 million in 2001 and were expected to total about $30 miflion in 2002. Explaining the revenue increase, TechTarget ceo Greg GREG Great Egg Harbor National Scenic and Recreational River (US National Park Service) Strakosch said that the recent economic downturn Downturn The transition point between a rising, expanding economy to a falling, contracting one. downturn A decline in security prices or economic activity following a period of rising or stable prices or activity. has "increased the emphasis on advertising ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). , taking dollars away from 'Brand Media' and directing them toward targeted 'ROI Media'" such as TechTarget's industry-specific media. A number of developments have affected the company positively in the quarter, including: the launch of the 50,000 circulation Storage magazine; the launch of a second conference, "Storage Management"; and, a 28% increase in the number of unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. to the company's network of IT Web sites. |
|
||||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion