TechTarget partners to launch magazines and web sites for Southeast Asia market.TechTarget (Needham Needham (nēd`əm), town (1990 pop. 27,557), Norfolk co., E Mass., a suburb of Boston; founded 1680, set off from Dedham and inc. 1711. Although largely residential, paper products, electronic equipment, software, and other items are manufactured there. , MA) has partnered with Netremedia Pte Ltd PTE LTD Private Limited . (Singapore Singapore (sĭng`gəpôr, sĭng`ə–, sĭng'gəpôr`), officially Republic of Singapore, republic (2005 est. pop. 4,426,000), 240 sq mi (625 sq km). ), a technology media company, to launch TechTarget Asia, a network of English-language web sites and magazines targeted to specific communities of Southeast Asian IT professionals. Distribution will include Indonesia Indonesia (ĭn'dənē`zhə), officially Republic of Indonesia, republic (2005 est. pop. 241,974,000), c.735,000 sq mi (1,903,650 sq km), SE Asia, in the Malay Archipelago. , Brunei Brunei (br  nī`) or Brunei Darussalam (där'əsəläm`), officially State of Brunei Darussalam, sultanate (2005 est. pop. , Cambodia, Laos, Myanmar, Thailand, the Philippines, Singapore, Vietnam and Malaysia. TechTarget Asia will launch Asian versions of Bitpipe.com, SearchCIO.com, SearchStorage.com, SearchSecurity.com and several Windows-related sites, as well as regional editions of "Information Security" and "Storage" magazines. In addition, each company will sell advertising on the other's media. In a statement, TechTarget ceo Greg Strakosch said that "TechTarget partnered with Netremedia because it has a proven track record in IT media. Together, we will make TechTarget Asia the top destination for Southeast Asian IT professionals and the preferred marketing vehicle of smart IT vendors." Netremedia produces "SMBnet," a new quarterly magazine designed to assist business owners and managers learn more about leveraging technology, related conferences, seminars and round tables. |
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