TechTarget forms partnership in Germany.TechTarget (Needham Needham (nēd`əm), town (1990 pop. 27,557), Norfolk co., E Mass., a suburb of Boston; founded 1680, set off from Dedham and inc. 1711. Although largely residential, paper products, electronic equipment, software, and other items are manufactured there. , MA) and German business publisher Vogel IT Media (Augsburg Augsburg (ouks`b rk), city (1994 pop. 264,764), capital of Swabia, Bavaria, S central Germany, a major industrial center on the Lech River. ), a subsidiary of Vogel Business Media, have formed a strategic partnership to expand TechTarget's media properties to the Germany Germany (jûr`mənē), Ger. Deutschland, officially Federal Republic of Germany, republic (2005 est. pop. 82,431,000), 137,699 sq mi (356,733 sq km). market. The two companies said they will create "powerful" media for both IT decision makers and IT vendors. Vogel IT and TechTarget will launch the first websites in German and English 1. English - (Obsolete) The source code for a program, which may be in any language, as opposed to the linkable or executable binary produced from it by a compiler. The idea behind the term is that to a real hacker, a program written in his favourite programming language is in October of this year. The new sites will provide relevant information in the form of white papers, industry analysis, market studies and product information to help corporate IT professionals making purchasing decisions, develop solutions and manage IT infrastructures. TechTarget ceo Greg Strakosch said that Vogel IT Media "is the ideal partner for TechTarget to enter the German market. Combining our strengths ... with Vogel's audience of IT professionals, its knowledge of the German IT market and relationships with technology vendors makes this a win-win situation." Vogel IT Media produces a range of media for IT decision makers, including "IT Business News," "E-Government Computing computing - computer " and "IT-Security & Data Protection," as well as related newsletters, web sites and events. The Vogel IT partnership is TechTarget's tenth international partnership, all accomplished within the last two years. Earlier this year, TechTarget entered into partnerships with Netremedia Pte (Singapore) and Saga Technology (Sofia), an IT Publisher in Bulgaria. |
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