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TechTarget and Windows Media Group launch 'WinStorage' magazine.


Information technology publisher TechTarget (Needham Needham (nēd`əm), town (1990 pop. 27,557), Norfolk co., E Mass., a suburb of Boston; founded 1680, set off from Dedham and inc. 1711. Although largely residential, paper products, electronic equipment, software, and other items are manufactured there. , MA), in partnership with Windows Media Microsoft's audio and video framework for Windows, which embraces playback, encoding and streaming. Windows Media Player is the digital jukebox and media player that comes with every version of Windows.  Group, a Microsoft (Microsoft Corporation, Redmond, WA, www.microsoft.com) The most successful and influential software company. Microsoft's software and Intel's hardware pioneered the PC and revolutionized the computer industry.  unit, has begun the publication of 'WinStorage,' a new quarterly magazine serving enterprise IT professionals responsible for purchasing and managing storage technologies for Windows-based enterprise systems. The premier issue has an initial controlled circulation of 30,000 IT executives, managers and staff involved in purchasing, implementing and managing network storage technologies.

TechTarget said subscribers come from two TechTarget sources, including qualified IT and storage manager subscribers of 'Storage' magazine and active members of TechTarget's Windows-focused sites. Editorial is designed to help readers develop storage strategies, select effective products and services, manage infrastructures, and implement solutions to the most common storage problems.

TechTarget executive vice president Kevin Beam said that "there is a big gap in the media marketplace where storage and Windows intersect In a relational database, to match two files and produce a third file with records that are common in both. For example, intersecting an American file and a programmer file would yield American programmers.  ... (Windows professionals and storage professionals) confront the challenge of selecting network storage technologies from among the explosion of new offerings scaled and priced for Windows environments (1) (upper case "W") Refers to computers running under a Microsoft Windows operating system.

(2) (lower case "w") Also called a "windowing environment," it refers to any software that provides multiple windows on screen such as Windows, Mac, Motif and X Window.
. 'WinStorage' is the first publication to reach this targeted audience" with purchasing and vendor information.

TechTarget also publishes 'CIO Decisions,' 'Information Security' and 'Storage' magazines.
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Comment:TechTarget and Windows Media Group launch 'WinStorage' magazine.
Publication:Business Publisher
Article Type:Brief Article
Geographic Code:1USA
Date:Jun 16, 2005
Words:188
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