TechTarget acquires software site, starts marketing blog & enters UK market.TechTarget (Needham, MA) has acquired 20/20 Software (Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , CA), operator of the web site 2020software. com, a site focused on providing detailed feature-comparison information and access to trial software for small- and medium-sized businesses (SMBs) seeking trial versions of CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. , ERP (Enterprise Resource Planning) An integrated information system that serves all departments within an enterprise. Evolving out of the manufacturing industry, ERP implies the use of packaged software rather than proprietary software written by or for one customer. , accounting, human resources, sales force automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists. and other business software. No terms of the deal were given. 20/20 Software was represented by Jordan, Edmiston Group (New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of ). TechTarget said it will operate the acquired site as a separate site within the company's network of media for targeted communities of IT buyers and decision-makers. Established in 1996, TechTarget said the acquired company has doubled its annual revenues "for several years" based on the increased reliance on search engines by business IT buyers and the shift of ad dollars away from traditional media to targeted online media. 20/20software.com advertisers include Microsoft, SAP and Sage Software. Also, TechTarget has entered into a partnership with Reed Business Information Reed Business Information is a large business publisher in the United States, United Kingdom, continental Europe, Australia and Asia. It is a division of Reed Elsevier. In 2005, Reed Business Information started the Quill Awards, a literary award broadcast on NBC. UK to supply IT news, editorial features, advice and white papers to users of ComputerWeekly. com, Reed's site for IT professionals and buyers in the UK. The deal is TechTarget's 12th international partnership agreement signed in the last two years. TehcTarget has also launched its first blog, MyEducatedGuess. com, a blog "written for marketers by marketers," TechTarget said. The focus of the blog is to share best practices in online marketing and includes posts of various marketing scenarios that reflect the day-to-day experiences of IT professionals managing online and integrated marketing campaigns. |
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