TechTarget acquires Bitpipe for $40 million.TechTarget (Needham Needham (nēd`əm), town (1990 pop. 27,557), Norfolk co., E Mass., a suburb of Boston; founded 1680, set off from Dedham and inc. 1711. Although largely residential, paper products, electronic equipment, software, and other items are manufactured there. , MA), a company that produces conferences, webcasts, e-newsletters, magazines and web sites for enterprise information professionals, has acquired Bitpipe, Inc. (Boston, MA) for $40 million. TechTarget said Bitpipe is the premier distributor of IT white papers, and with TechTarget, one of the two fastest growing media companies serving enterprise IT professionals and executives. Bitpipe was advised by Jordan, Edmiston Group, Inc. (New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of ). Established in 1998, Bitpipe produces white papers, reports, webcasts and vendor-supplied IT product information for marketing campaigns for IT companies. Bitpipe's products cover such topics as business intelligence, content management, CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. , web services (1) Loosely, any online service delivered over the Web. Such usage appears in articles from non-technical sources, but not in IT-oriented publications, because definition #2 below describes the correct use of the term. , network design and management, security, software development management, storage and wireless services. A profitable company, Bitpipe's revenues grew 75% in 2003 and increased more than 50% in 2004. The company has more than 500 advertisers and over 1.1 million unique registered members. TechTarget ceo Greg Strakosch said that "with the acquisition of Bitpipe, TechTarget is positioned to accelerate its growth and generate more than $80 million in revenue next year." Bitpipe ceo and co-founder Jay Habegger has joined TechTarget as executive vice president, media products. TechTarget magazine titles include Information Security, Storage and CIO CIO: see American Federation of Labor and Congress of Industrial Organizations. (Chief Information Officer) The executive officer in charge of information processing in an organization. Decisions, a monthly that will launch in April. |
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