TechTarget Launches Web's Most Targeted Network of Windows-focused Web Sites.NEEDHAM, Mass. -- Expanded Portfolio Offers Marketers of Windows-related Products and Services Greater Efficiency than any Windows Media Microsoft's audio and video framework for Windows, which embraces playback, encoding and streaming. Windows Media Player is the digital jukebox and media player that comes with every version of Windows. Information-technology (IT) media company TechTarget announced today the launch of the TechTarget network of Windows sites, an expanded portfolio of Web sites targeting highly specific communities of enterprise IT professionals who work with Windows technologies. Unlike competitive media, which address Windows IT professionals as a single entity, TechTarget's Windows-focused media segment the market into areas of specialization to create the industry's most efficient vehicles for reaching buyers of enterprise Windows technologies. "The growth of Windows as an enterprise technology has made the concept of a single 'Windows' market meaningless," said TechTarget CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Greg Strakosch. "Today's IT professionals think of their jobs in highly specific ways: they purchase Windows Exchange technologies, or manage Windows security. TechTarget's Windows media are the industry's first to align with the increasingly specialized needs of these IT pros, covering each critical Windows technology in greater depth, with more expert content, more opportunities for peer interaction, and more vendor Webcasts and white papers, than any other media. These new sites will offer unmatched efficiency for marketers looking to reach buyers of enterprise Windows technologies." TechTarget's network of Windows sites will reach a combined audience of nearly half-a-million IT professionals focused on critical areas of their organizations' Windows infrastructure. Together, the sites will enable advertisers to reach the full constellation of professionals who influence the purchase of Windows technologies, including IT executives and managers, IT staff, and business decision makers. Each site in the network will provide advertisers with dedicated vehicles for reaching site members, cross-site advertising programs that leverage the membership of other TechTarget Windows sites and of relevant sites within the TechTarget portfolio, and integrated, guaranteed-lead programs that include the services of TechTarget's award-winning Client Consulting Services group. The network of Windows sites includes eight sites: --SearchWin2000.com: the flagship site, serves Windows managers and administrators with information and expert advice focused on the operating system operating system (OS) Software that controls the operation of a computer, directs the input and output of data, keeps track of files, and controls the processing of computer programs. --SearchExchange.com: serves IT professionals responsible for selecting Exchange-related products and managing Exchange and Outlook in enterprise environments --SearchWindowsSecurity.com: serves Windows professionals whose job includes protecting their organizations' Windows systems against threats --SearchWinSystems.com: provides Windows administrators with information on selecting Windows hardware, managing and tuning systems tuning systems, methods for assigning pitches to the twelve Western pitch names that constitute the octave. The term usually refers to this procedure in the tuning of keyboard instruments. , and backup and storage, plus troubleshooting tips --SearchVB.com: provides Windows-application developers with a wide range of resources, including expert advice and information on optimization, developer tools, troubleshooting, the business aspects of .NET, and .NET development trends. Includes a Microsoft-sponsored Visual Studio .NET A suite of programming languages and development tools from Microsoft that supports the .NET environment. Upon its introduction in 2001, it included Visual C# and .NET versions of Visual Basic and Visual C++. See .NET. Info Center. --SearchSQLServer.com: serves database developers and administrators who work with SQL Server An earlier relational DBMS from Sybase and from Microsoft. Sybase introduced SQL Server in 1988 for various Unix versions. In that same year, with help from IBM, Sybase created an OS/2 version that Microsoft licensed and branded as Microsoft SQL Server. , Microsoft's flagship database server and SQL Server 2005 ("Yukon") --MyITForum.com: the no. 1 site for Windows professionals who work with Microsoft Systems Management Server Microsoft Systems Management Server (SMS) is a systems management software product by Microsoft for managing large groups of Windows-based computer systems. SMS provides remote control, patch management, software distribution, and hardware and software inventory. (SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. ) --LabMice.Net: a quick reference for Windows administrators and systems managers looking to solve common Windows problems; provides answers, troubleshooting tips and links to resources across the Web. "As a longtime advertiser on TechTarget's SearchWin2000.com, we recognize the value of targeting and the increased ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). it enables for our advertising efforts," said Terri Avnaim, director, Corporate Marketing, Quest Software The computer-software manufacturer Quest Software (Quest Software, Inc.) (NASDAQ: QSFT), headquartered in Aliso Viejo, California, dates from 1987. Quest develops, sells, and supports database management, Windows management, and application management software products . "We offer a full range of enterprise Windows products and services, so it can be challenging for Quest to reach buyers with precisely the right message. TechTarget's network of Windows Web sites allows us to advertise not only more efficiently, but more effectively. By segmenting the broad universe of Windows buyers into specific communities, TechTarget allows us to target our campaigns to specific customer problems, enabling us to keep in step with the evolving needs of the market in the way that our customers have come to expect." Targeted Web Sites Provide Web's Most Comprehensive, In-depth Coverage TechTarget's network of Windows Web sites offers Windows-focused IT professionals the most comprehensive set of interactive resources Interactive Resources is a Richmond, California, United States-based architectural firm headed by president and city councilmember Tom Butt. The company has performed large projects and studies mainly for the government, both local and statewide. needed to make cost-effective purchase decisions, set strategy, and stay abreast of news and trends in important sectors of the Windows market: --Independent Content: Vendor-independent news and analysis, developed by a team of editors and reporters dedicated to covering the Windows market. Provided through original editorial features, news coverage, a suite of newsletters, Strategic editorial direction provided by editorial director Mark Schlack. --Expert Advice: Expert advice, tips and information from the leading Windows authorities, including best-selling best·sell·er also best seller n. A product, such as a book, that is among those sold in the largest numbers. best Windows author Mark Minasi, security expert and author Roberta Bragg, CISSP (Certified Information Systems Security Professional) The award for successful completion of an examination in computer security administered by the International Information Systems Security Certification Consortium (ISC)2. ; and Dr. Mike Stonebraker, widely acknowledged as the world's foremost database expert. --Peer Input/Community: Input, answers, and advice drawn from the sources IT pros trust most--themselves. --White papers, Webcasts and other Vendor Content: TechTarget Windows sites enable IT decision makers to draw on the rich R&D resources of IT vendors, with offerings from the TechTarget/Bitpipe library of IT Webcasts and white papers, the Web's largest library of vendor-provided content . About TechTarget TechTarget publishes integrated media that enable information-technology (IT) marketers to reach targeted communities of IT professionals and executives in all phases of the technology decision-making and purchase process. Through its industry-leading Web sites, magazines and conferences, TechTarget delivers measurable results that help IT marketers generate qualified sales leads, shorten sales cycles and grow revenues. Founded in late 1999, TechTarget has won dozens of awards for its innovation and industry leadership, including more than 25 awards for editorial excellence in the past three years alone. In 2004, TechTarget was named to the Inc. 500 list of fastest-growing private companies in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . TechTarget's more than 2,500 advertisers include the leading IT companies in the world, among them, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Microsoft, HP, Cisco, Oracle, Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982. , and Intel. More information about TechTarget is available at http://www.techtarget.com/ |
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