TechBiz Connection to Host Seminar on How to Implement Effective Internet Advertising Campaigns.IRVINE, Calif. -- TechBiz Connection (TBC tbc abbr (= to be confirmed) → por confirmar tbc abbr (= to be confirmed) → noch zu bestätigen tbc abbr ) will sponsor a seminar on how businesses can stay ahead of the pack by utilizing the latest tools for Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. success on Wednesday, February 21 at 6:00 pm at The Orange County Register in Santa Ana Santa Ana, city, El Salvador Santa Ana (sän'tä ä`nä), city (1993 pop. 129,873), W El Salvador. It is the second largest city in the country and the commercial and processing center for a sugarcane, coffee, and cattle region. . According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Jack Bicer, TBC president, Internet advertising tools are constantly changing and evolving. New techniques quickly become less effective as masses of advertisers converge on the latest online advertising tool and saturate sat·u·rate v. Abbr. sat. 1. To imbue or impregnate thoroughly. 2. To soak, fill, or load to capacity. 3. To cause a substance to unite with the greatest possible amount of another substance. the marketplace. In order to be successful, businesses need to be ahead of the pack by leveraging web communities, sponsorships, RSS feeds, and blogs to their fullest potential, investing in keywords, and implementing other techniques to get the desired results. TechBiz Connection's expert panel will reveal the latest tools for Internet advertising success and features Carol Kurimsky, Ingram Micro's vice president of marketing for North America, as moderator. Kurimsky is responsible for all marketing in the U.S. and Canada. The Forum's expert panel includes: * Lauren Damron, national account director for AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Media Networks, who has focused on Internet sales for over eleven years at AOL, and previously worked with e-retailers like Gateway and Buy.com, games publishers including Playstation and various direct marketers. * Rick Sharga, vice president of marketing for RealtyTrac, an online real estate marketplace, who is responsible for PR, IR and marketing communications activities for the company, which ranked 53rd in the 2006 Inc. 500 and 52nd in the 2006 Deloitte Fast 500. * Nina Burokas, digital branding and marketing, The Next Paradigm, who has over 20 years of experience in the technology, telecommunications, and financial services industries, working with companies such as SBC (1) (SBC Communications Inc., San Antonio, TX, www.sbc.com) A large, national telecommunications company that grew from a multitude of local and regional companies, including Southwestern Bell, Pacific Bell and Nevada Bell, into a single, unified brand by 2002. , Nortel, Marconi and the Federal Reserve Bank. * John Capano, vice president of planning and strategy for RiechesBaird, who is its lead strategist in the areas of non-traditional marketing and business development. * Michael Mascott, senior sales and business development manager for Google, whose primary focus at Google is working with Fortune 500 Technology and Telecommunication companies on building integrated advertising programs that meet their objectives. In addition to his day-to-day responsibilities, he also works on the Google Grants team which provides eligible charitable organizations with in-kind keyword advertising using Google. The forum discussion and subsequent question-and-answer session is sponsored by Business Wire, Daly-Swartz Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , iSeminars Int'l, Savvis, Manatt, Phelps & Phillips and Brilliant Blue with The Orange County Register as host sponsor. Admission to the TechBiz Connection event is $30 prepaid and $40 at the door. For further information and RSVP (ReSerVation Protocol) A communications protocol that signals a router to reserve bandwidth for real time transmission. RSVP is designed to clear a path for audio and video traffic, eliminating annoying skips and hesitations. , visit http://www.techbizconnection.org or e-mail Jack Bicer at president@techbizconnection.org. TechBiz Connection was created to support Southern California business and technology professionals, companies and entrepreneurs by providing timely education and networking opportunities. The organization focuses on where technology and business intersect; everything a successful high-tech company would want to do. |
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