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Team Fergo Partners with Luke Campbell to Debut NCAA Women's Jersey Dresses at 6th Annual Source Awards on BET.


Entertainment Editors

MIAMI--(BUSINESS WIRE)--Nov. 12, 2003

"Uncle Luke" Campbell On Board To Lend A Helping Hand

To Team Fergo In The Urban Markets

Team Fergo's new line of women's jersey dresses made their national debut on BET last night on the 6th Annual Source Awards. The dresses will act as the fashion statement made among the show's presenters and performers including Miami's homegrown "diamond princess Diamond Princess can refer to:
  • Diamond Princess (album)
  • Diamond Princess (ship)
  • Princess cut diamond shape
," Trina, and dancers representing "Uncle Luke" Campbell, David Banner dablink|This article is about a musician. For information about the Marvel Comics character, see Hulk.}}

David Banner (born Levell Crump in 1973 in Jackson, Mississippi) is an American rapper, occasional actor, record producer, record label executive, and
, Bone Crusher A bone crusher was a device for crushing animal bones. Bones obtained during slaughter were cleaned, boiled in water and dried for several months. After that, they were suitable for crushing with the special machine into a relatively dry gritty powder was used as fertilizer. , Youngbloodz, The Ying Yang twins This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article.  and Lil' Jon and the East Side Boyz during the "Dirty South" performance.

The brainchild of entrepreneur, McDonald Ferguson, Team Fergo's jersey dresses are NCAA NCAA
abbr.
National Collegiate Athletic Association
 "authentic, custom-designed garments." Currently available in 11 colorful styles to represent NCAA teams, the dresses are crafted with the same fabric as on-field sports uniforms. "I noticed that there was there was a void in the market because the ladies didn't have any sports apparel specifically catered to them," notes Ferguson. "My hope is that they appreciate the authenticity and quality of our products."

In an effort to expand its scope in the urban arena, Ferguson's Team Fergo has partnered with fellow Florida-based entrepreneur, Luke Campbell. Along with building upon its brand, the apparel company will also re-issue a limited edition of "Luke" jackets, just in time for the upcoming winter season. "Team Fergo has the potential to be such a versatile company," says Campbell. "They design and manufacture customized, quality jerseys and apparel and I look forward to playing a part in marketing and promoting their products." Ferguson adds, "Everyone knows that Luke is a smart, capable businessperson. He's given me a great deal of advice over the years and I appreciate the way he conducts his business."

While most athletic garments primarily pay homage to national sports organizations, Team Fergo is the first apparel line to cater to athletes and sports enthusiasts on multiple levels including little league, high school as well as university and national sports. Launched in 1998, McDonald Ferguson, a former University of Florida University of Florida is the third-largest university in the United States, with 50,912 students (as of Fall 2006) and has the eighth-largest budget (nearly $1.9 billion per year). UF is home to 16 colleges and more than 150 research centers and institutes.  noseguard, is the first minority business owner to compete within the niche market A niche market also known as a target market is a focused, targetable portion (subset) of a market sector.

By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers.
 of sports apparel. After getting his start by designing and manufacturing uniforms for local high schools, Ferguson began branching into the realm of college and national sports teams. The company designs uniforms for a variety of sports including baseball, basketball, football, soccer, track, cheerleading The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
, lacrosse lacrosse (ləkrôs`), ball and goal game usually played outdoors by two teams of 10 players each on a field 60 to 70 yd (54.86 to 64.01 m) wide by 110 yd (100.58 m) long. Two goals face each other 80 yd (73. , wrestling, hockey and lacrosse. The Greenbay Packers, Florida Gators as well as Southern, Grambling, Florida A&M and Tuskegee Universities are among their budding client roster.

To date, Luke Campbell, as well as actresses Elise Neal and Tangie Miller have all been spotted sporting apparel from Team Fergo. Along with the men's apparel line, Team Fergo's jersey dresses are available at national retail outlets including Finish Line, Just for Sports, Football Fanatic and All Sports, among them.

For more information, contact Tresa Sanders at (845) 426-3509 or email at tremedia@optonline.net. You can visit Team Fergo at www.teamfergo.com.
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Publication:Business Wire
Date:Nov 12, 2003
Words:496
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