Taylor Nelson Sofres to Use Arbitron Audio Encoding System in Singapore TV Ratings Contract.Business & High Tech Editors LONDON--(BUSINESS WIRE)--May 5, 2000 Leading International Media Research Firm Selects Arbitron System To Measure In-home Viewing In Leading Asian Market The Television Corporation of Singapore has awarded Taylor Nelson Sofres Taylor Nelson Sofres (TNS) is a global market research group, active in over 70 countries and employing 14,000 people. TNS conducts custom research business in key industry sectors, including Healthcare, Automotive, Technology, Finance, Consumer as well as Polling and Social. , one of the world's leading marketing information and television audience measurement companies, the contract for television audience measurement in the island nation. A key reason for the decision -- Taylor Nelson will use Arbitron's audio encoding system In a digital system, a method of assigning binary codes to represent characters of data. See ASCII, 7-bit ASCII, EBCDIC, Unicode, UTF, MIME, BinHex, quoted printable encoding, UUcoding, ASN.1 and cryptography. as a means of channel identification in its TARiS 5000 set-top people meters The People Meter is a device and system used by Nielsen Media Research in the USA to allow a relatively passive measurement of the viewing habits of TV and cable audiences. The people meter was invented by a British company called Audits of Great Britain, or AGB for short. , which will be deployed in a panel of 750 homes across Singapore beginning in January 2001. "Singapore has positioned itself as a leading-edge technology center for Asia and the Pacific Rim Pacific Rim, term used to describe the nations bordering the Pacific Ocean and the island countries situated in it. In the post–World War II era, the Pacific Rim has become an increasingly important and interconnected economic region. ," said Jay Guyther, vice president, International Business Development, The Arbitron Company. "By selecting Taylor Nelson Sofres, with its innovative use of the Arbitron audio encoding system, Singapore has placed itself on the cutting edge of television audience measurement." Arbitron developed its patented system to embed inaudible station identification codes in the audio portion of radio and television programs. A "portable people meter The Portable People Meter (sometimes mistakenly "Personal People Meter") or PPM, is a device developed by Arbitron to measure how many people are listening (or at least exposed) to individual radio stations and television stations, including cable TV. ," a new audience measurement device carried by consumers, would detect the codes to determine who was in the audience for radio and TV programs. Taylor Nelson Sofres has adapted the Arbitron coding system Noun 1. coding system - a system of signals used to represent letters or numbers in transmitting messages code - a coding system used for transmitting messages requiring brevity or secrecy to its set-top PeopleMeters. Each meter that Taylor Nelson will attach to television sets across the Singapore will be equipped with decoders that will use the Arbitron codes to identify the program being watched on a digital or analogue channel. With the advent of digital broadcasting Digital broadcasting is the practice of using digital data rather than analogue waveforms to carry broadcasts over television channels or assigned radio frequency bands. It is becoming increasingly popular for television usage (especially satellite television) but is having a , measuring the channel that a receiver is tuned to doesn't necessarily indicate which program is being watched. A single digital channel can carry multiple program streams. It's difficult to create a common device for channel and program identification. Audio encoding See encode. neatly sidesteps the dilemma by focusing on content being watched instead of channel that a receiver is tuned to. "Audio encoding is the most adaptable means of program identification yet devised," said Mr. Guyther. "Thanks to Arbitron's audio encoding technology, Taylor Nelson Sofres is giving Singapore broadcasters a 'future-proof' television ratings Television ratings may refer to:
About the Arbitron encoding System and Portable People Meters The portable people meter (PPM) is a unique audience measurement system which tracks what consumers listen to on the radio and over the Internet, and what consumers watch on broadcast television, cable and satellite TV. The portable people meter is a pager-sized device that consumers wear throughout the day. It works by detecting inaudible program identification signals that can be embedded Inserted into. See embedded system. in the audio portion of any programming. An encoder, which is installed at the programming source to insert a inaudible identification code into the audio stream. The portable people meter, which is worn by a consumer through out the day, detects and records the codes. At the end of the day, the consumer places the meter in a base station to recharge re·charge tr.v. re·charged, re·charg·ing, re·charg·es To charge again, especially to reenergize a storage battery. re the battery and to send collected codes back to Arbitron. About Taylor Nelson Sofres Taylor Nelson Sofres is an international leader in media research and TV audience measurement. The research group has been associated with TV measurement for over 30 years in many countries across the world. As an innovator, Taylor Nelson Sofres was the first company to introduce the modern PeopleMeter, which has become the international standard in television research. It also has in-depth experience of conducting Establishment Surveys and operating large metered panels. TARiS (Television Audience Research and Information System) is Taylor Nelson Sofres' system for television audience measurement. It comprises a complete range of metering equipment together with polling and processing software and a range of PC analysis systems. Significant investment in new technology provides the group's growing number of associates and partners with leading edge solutions for monitoring television audiences. The investment will continue, and it is through this international association that Taylor Nelson Sofres, and its partners, have remained at the forefront of TV audience research across the world. Through its network of offices in more than 35 countries, Taylor Nelson Sofres provides marketing information services See Information Systems. to leading national and multi-national companies operating in over 80 countries. It is ranked as the fourth largest marketing information group in the world. Additional information on Taylor Nelson Sofres is available on the corporate Web site at http://www.tnsofres.com. About The Arbitron Company Arbitron is an international media and marketing research firm serving broadcasters, advertisers and advertising agencies in the USA and Europe. Arbitron measures local US radio audiences, and develops qualitative measures of US consumers through Scarborough Research, a joint venture between Arbitron and VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User Marketing Information Services. In the UK and Europe, Continental Research, provides media, advertising, financial and telecommunications research. Additional information on Arbitron is available on the corporate Web site at http://www.arbitron.com. Arbitron is a Ceridian company. Ceridian Corporation (www.ceridian.com) is a leading information services company that serves the human resources The fancy word for "people." The human resources department within an organization, years ago known as the "personnel department," manages the administrative aspects of the employees. , transportation and media information markets. Ceridian's human resources businesses offer HR/benefits solutions that support organizations' complete employment life cycle and maximize their investment in people. Its Comdata business is a provider of transaction processing Updating the appropriate database records as soon as a transaction (order, payment, etc.) is entered into the computer. It may also imply that confirmations are sent at the same time. Transaction processing systems are the backbone of an organization because they update constantly. and information services to the transportation and other industries, and its media services business, Arbitron, is a research company serving the media industry. All product names used are trademarks or registered trademarks of their respective owners. This press release is available on the KCSA KCSA Krannert Center Student Association KCSA Kentucky Crushed Stone Association (Frankfort, KY) KCSA Kyiv City State Administration KCSA Kalamazoo Christian School Association KCSA Kentucky-Canadian Studies Association Worldwide Web site at www.kcsa.com |
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