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Tax Time Again: U.S. Survey Reveals Calculators are Still the No. 1 Tool for Dealing With Financial Matters.

PALO ALTO, Calif.--(BUSINESS WIRE)--March 1, 1999--

Classic HP 12C Calculator Continues

to Help Business and Finance Professionals Succeed

It's tax time again, and, according to a recent survey of 1,000 people in the United States, calculators still rank ahead of PCs and handheld personal digital assistants for dealing with banking, accounting and other financial matters.

The random survey was conducted by Market Facts, Inc. on behalf of Hewlett-Packard Company. The majority of respondents surveyed, 54 percent, said they prefer a calculator for dealing with financial matters; 35 percent said they prefer a personal computer.

"Quality financial calculators at the sub-$100 price point have been meeting the needs of smart financial professionals for decades," said Jeff Blough, business manager for HP's North American Calculator Operation.

In the same survey, more than 60 percent of professionals in accounting, finance, computers and mathematics said they consider an HP calculator one of the best calculators available today.

"Around this time of year, delivering fast and accurate calculations are crucial to my business," said Jeffery Hecht financial planner and enrolled agent, who is gearing up for the tax-time crunch period. "It is critical that I use a quality, reliable calculator when determining the acute financial positions of corporations and individuals. For more than 10 years, my HP 12C calculator has been essential for work and personal finances."

HP 12C: A Classic Calculator

Within the growing $353 million U.S. retail calculator category, the HP 12C is among the most popular financial calculators available and consistently has been the calculator of choice for Wall Street financial professionals. The HP 12C, a timeless friend for business professionals and often identified as a right of passage for business executives, was introduced in 1981.

"The values of the financial community are based on enduring quality, reliability and loyalty," Blough said. "HP's financial-calculator product line emulates these characteristics. In fact, many business insiders consider the HP 12C calculator to be the financial-industry standard."

With its classic design, easy-to-use programming, lightweight and pocket-sized frame, the HP 12C provides critical functions in a convenient form factor at the right price. Key features such as built-in financial, mathematical and statistical functions are complemented by 20 different cash-flow-analysis solutions. The HP 12C's high-performance standards also include keystroke programming and Reverse Polish Notation Logic, making it easy to use.

U.S. Pricing and Availability

The estimated retail price for the HP 12C is $69.95. In the United States, HP financial calculators can be found at Staples, Best Buy, Circuit City, Office Depot and OfficeMax. In Canada, carriers include most college bookstores, Business Depot and Trentech Office Products.

For less than $100, HP offers three distinct models of financial calculators. Specifically designed for discerning customers solving investment, accounting and banking problems, the HP financial calculator product line includes the HP 12C, 10B, 17BII and 19BII.

About HP Calculators

HP offers a comprehensive range of calculators designed for math and science students, engineers, scientists, and financial and business consultants. Manufactured with the quality and durability that customers have come to expect from HP, HP calculators feature hundreds of built-in functions, user-friendly displays and easy-to-use features.

Information about HP calculators can be found on the World Wide Web at http://www.hp.com/calculators.

About HP

Hewlett-Packard Company is a leading global provider of computing, Internet and Intranet solutions, services, communications products and measurement solutions, all of which are recognized for excellence in quality and support. HP has 122.800 employees and had revenue of $47.1 billion in its 1998 fiscal year.

Information about HP, its products and the company's Year 2000 program can be found on the World Wide Web at http://www.hp.com.
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Publication:Business Wire
Geographic Code:1USA
Date:Mar 1, 1999
Words:614
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