Tata Indicom And Mast Mobile Media Partner To Launch First-Ever Interactive Mobile Advertisements Across BREW Applications.eMbience Licences Mobile Advertisement Platform SAN DIEGO San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. -- Tata Indicom, India's premier telecom operator and Mast Mobile Media Pvt. Ltd., an India-based mobile ad media and technology company, today announced the distribution of interactive advertisements in key Tata Zone BREW([R]) applications. These ads from internationally-recognized brands are currently being served in Tata Indicom's downloadable music, ringtone The audible sound made by a telephone to announce that a call is coming in. The traditional ringtone was in the 440-480 Hz range, but as cellphone usage grew, it became obvious that ringtone differentiation would become important. and wallpaper applications with Infotainment products slated for mobile ads next quarter. Mast Mobile Media provided Tata Indicom with ad-serving technology licensed from eMbience Inc., a U.S.-based mobile technology company which equips brands, advertisers and content providers with tools and templates to design, create and execute robust, multi-media campaigns. Ads in Tata Zone's BREW applications support many "click-to" actions including interactive voting, free ringtone download, coupons, SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. and call. With the successful launch of mobile ad campaigns in Tata Indicom's products, the company will also open the ad-serving technology up to their developer partners. eMbience's platform includes two unique mobile software development kits (SDKs) that make it possible to receive dynamic ads pre- or post-roll or deeply linked within BREW applications. Through Tata's developer program, publishers will be able create mobile marketing opportunities for both existing and future applications. `"We are delighted with the creation of this unique mobile marketing service on BREW. With a booming mass market in India, mobile advertising holds tremendous potential and value for both customers and brands", commented Pankaj Sethi - President of Value Added Value Added The enhancement a company gives its product or service before offering the product to customers. Notes: This can either increase the products price or value. Services at Tata Teleservices Tata Teleservices Limited (TTSL) is part of the Tata Group of Companies, an Indian Conglomerate. It runs the brand name Tata Indicom in India in various telecom circles of India. The company forms part of the Tata Group's prescence in the Telecommunication Industry in India, along with . "We first tested the interactive ad delivery service on our Song Download Express Download Express is a free for non-commercial use download manager for Microsoft Windows developed by MetaProducts Software Corporation. See also
"Tata Teleservices is officially the first operator to offer mobile ads within BREW downloadable applications. We are proud to have partnered with them in this exciting development in the world of mobile advertising," said Dr. Nimish Shrivastava, Founder, Mast Mobile Media. "Once Tata publisher partners take advantage of the technology to place ads in their own products, Tata Indicom will host the first vibrant mobile ad marketplace for worldwide brands ready to make mobile part of their marketing programs." To learn more about eMbience's ad-serving technology, please visit us in the "Value Added Voice & Data Solutions" pod the QUALCOMM booth located in the Douglas Pavilion at BREW 2007. About Tata Teleservices: Tata Teleservices is one of India's leading private telecom service providers. The company offers integrated telecom solutions to its customers under the Tata Indicom brand, and uses the latest CDMA (Code Division Multiple Access) A method for transmitting simultaneous signals over a shared portion of the spectrum. The foremost application of CDMA is the digital cellular phone technology from QUALCOMM that operates in the 800 MHz band and 1.9 GHz PCS band. 3G1X technology for its wireless network. Tata Teleservices operates in 3400 towns across 20 circles i.e. Andhra Pradesh Andhra Pradesh (än`drə prä`dāsh), state (2001 provisional pop. 75,727,541), 106,052 sq mi (275,608 sq km), SE India, on the Bay of Bengal. The capital is Hyderabad. , Chennai, Gujarat, Karnataka, New Delhi New Delhi (dĕl`ē), city (1991 pop. 294,149), capital of India and of Delhi state, N central India, on the right bank of the Yamuna River. , Maharashtra (including Goa), Mumbai, Tamil Nadu, Orissa, Bihar, Rajasthan, Punjab, Haryana, Himachal Pradesh, Uttar Pradesh (E), Uttar Pradesh (W), Kolkata, Kerala, Madhya Pradesh and West Bengal. The company has a customer base of over 17.1 million. About Mast Mobile Media: Mast Mobile Media is a media and publishing company leading mobile marketing and advertising in South Asia with a comprehensive advertisement ecosystem for third-party portals and mobile operators. Additionally, Mast Mobile is seeding the mobile advertisement market with ad-supported, white-labelled solutions such as its proprietary full music download solution in the infotainment industry, as well its own branded products leveraging unique content for the worldwide South Asian community. The digital music download solution is part of Qualcomm's Direct Music Download (DMD (1) (Digital Micromirror Device) See DLP. (2) (Digital Multi-layer Disk) See high-def DVD formats. ) service targeted towards low-end handsets in emerging markets. eMbience's proprietary mobile ad platform was licensed to Mast Mobile Media. |
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