Tata Elxsi Adopts SonicsMX(TM) SMART Interconnect Solution for Its Digital Media Solutions Platform.Sonics Makes Inroads inroads Noun, pl make inroads into to start affecting or reducing: my gambling has made great inroads into my savings inroads npl to make inroads into [+ Into India's Design-Services Market MOUNTAIN VIEW, Calif. -- Sonics Inc., a premier supplier of system-on-chip (SoC) SMART Interconnect solutions, today announced that Tata Elxsi TATA ELXSI LIMITED (BSE: 500408) is a technology company of the Tata Group in India with a distinct focus on design. It delivers outsourced product design and R&D services and solutions to customers worldwide, while also providing solutions through four core practices: product Ltd., a Bangalore, India-headquartered IC and embedded product design company, has adopted the SonicsMX SMART Interconnect solution as the foundation for its digital media platform, the first ever such adoption by an India-based IC design company. SonicsMX is the defacto standard interconnect solution for highly integrated or performance SoCs. SonicsMX is deployed in a variety of wireless and digital consumer applications currently in high-volume production. "To aggressively foray into Verb 1. foray into - enter someone else's territory and take spoils; "The pirates raided the coastal villages regularly" raid encroach upon, intrude on, obtrude upon, invade - to intrude upon, infringe, encroach on, violate; "This new colleague invades my the digital media market and retain our competitive edge, we feel it is essential to leverage contemporary interconnect technology," said Amitava Nath, general manager, Silicon & Systems group at Tata Elxsi Limited. "The rich data flows of SonicsMX reduce our interconnect development costs appreciably while mitigating design risks. The benefits to our customers in wireless and digital multimedia are wide-ranging. We've recently designed and delivered a complete SoC utilizing Sonics' SMART Interconnect solution for one of our leading CE customers, helping to get to market with high design predictability and efficiency." "Sonics' expansion into Indian design companies illustrates the accelerating world-wide adoption rate for Sonics SMART Interconnect solutions," said Phil Casini, vice president marketing and business development, Sonics Inc. About Sonics Sonics Inc. is a premier supplier of SMART Interconnect solutions that deliver high SoC design predictability and increased design efficiency. Major semiconductor and systems companies including Broadcom, Samsung, Texas Instruments See TI. (company) Texas Instruments - (TI) A US electronics company. A TI engineer, Jack Kilby invented the integrated circuit in 1958. Three TI employees left the company in 1982 to start Compaq. and Toshiba have applied Sonics' SMART Interconnect solutions in leading products in the wireless, digital multimedia and communications markets. Sonics is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. funded by Cadence Design Systems (company) Cadence Design Systems - A company that sells electronic design automation software and services. http://cadence.com/. See also Verilog. , Toshiba Corporation (company) Toshiba Corporation - A Japanese technology manufacturer with 364 subsidiaries worldwide. Toshiba makes and sells electronics for home, office, industry and health care including information and communication systems, electronic components, heavy electrical apparatus, , Samsung Ventures and venture capital firms Name Location Founding date Managing Partners/Directors Specialty Capital managed 5AM Ventures Menlo Park, CA; Waltham, MA 2002 John Diekman, PhD (managing partner), Scott Rocklage, PhD (managing partner), Andrew Schwab (managing partner) life sciences $200M [1] Investar Capital, Smart Technology Ventures, TL Ventures, Easton Hunt Capital, JAFCO Ventures, and H&Q Asia-Pacific. For more information, see www.sonicsinc.com About Tata Elxsi Tata Elxsi is the embedded product design arm of the US $22 billion Tata Group The Tata Group is India's largest conglomerate company, with revenues in 2005-06 of Rs. 967,229 million (US $21.9 billion), the equivalent of about 2.8% of India's GDP, and a market capitalisation of US $57.6 billion now (only 28 of the 96 Tata Group companies are publicly listed). , one of India's biggest conglomerates. Since its incorporation in 1989, Tata Elxsi has built strong competencies across the product design lifecycle in verticals such as automotive, storage, consumer electronics, media, scientific instrumentation, semiconductors, networking and communication. Tata Elxsi is the world's first company to be certified at SEI CMMi Level 5 for product design workflows. This is a testimony to its quality focus, which translates into higher reliability, lowered design risks and lowered time-to-market for customers. Tata Elxsi's 2500 plus strong and multi-faceted team provides expertise in VLSI VLSI: see integrated circuit. (1) (Very Large Scale Integration) Between 100,000 and one million transistors on a chip. See SSI, MSI, LSI and ULSI. (2) (VLSI Technology, Inc., Tempe, AZ, www.semiconductors. design, embedded software, networking, telecom, multimedia, storage, visual and high-performance computing and mechanical product design. This is supported by four India development centers in Bangalore, Chennai, Pune and Thiruvananthapuram, a near-shore center in Japan and over 20 international offices that enable easy customer access. For more information, see www.tataelxsi.com [R]Sonics Inc. and the company's logo are registered trademarks and SMART Interconnect and SMART Interconnects. All other trademarks are the property of their respective owners. |
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