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Targus Announces Strategic Partnership with ASI; Alliance Offers Resellers Complete Mobile Computer Solutions.


ANAHEIM, Calif. -- Targus Inc., maker of the world's best-selling notebook cases and accessories, today announced a strategic partnership with ASI ASI,
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, a leading distributor of computer components and peripheral products in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . The new agreement will enable Targus to expand its complete notebook solutions offerings to resellers throughout North America.

"Our new partnership with ASI will provide their vast network of VARs, resellers and whitebook builders with access to our growing line of notebook cases and accessories. The timing is perfect as the notebook market continues to grow at 20% per year," said Al Giazzon, vice president of marketing for Targus. "ASI's expertise and leadership in the custom notebook and whitebook channel complements our worldwide leadership position in notebook cases and accessories. The combination will serve the channel well, creating more profitable accessory bundle solutions around the notebook."

ASI has been servicing resellers for more than 18 years and currently serves more than 26,000 VARs (Value Added Resellers) throughout North America. As part of the agreement, ASI will distribute Targus' complete line of notebook cases as well as essential mobile accessories such as wireless mice, notebook computer A laptop computer that weighs in a range from five to seven pounds. The term originated when laptops were routinely more than 10 pounds, and those that became lighter were placed in a special "notebook" category. In practice, notebook computer and laptop computer are synonymous.  locks, hubs, keyboards and presenters.

The global market for notebook computers continues to grow, and for a couple of years, notebook sales are steadily gaining on surpassing the unit volume sales of desktop computers, according to industry analyst group NPD NPD New Product Development
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, Port Washington, N.Y., and the revenue generated from notebooks has long surpassed desktops, due to higher average selling prices for notebooks.

"This partnership with Targus creates the ideal environment for expanding the notebook solutions we offer our channel partners, providing an unmatched range of options for delivering a complete range of mobile accessory and custom notebook solutions; strengthening our ability to add value to our resellers," said Brian Paterson, vice president of U.S. sales and marketing for ASI.

About Targus

Targus invented the notebook case and continues to advance the mobile accessories category with innovative and relevant solutions for today's mobile lifestyle. Targus products enhance productivity, connectivity, and security, liberating users to work in any and all environments with the utmost convenience and comfort. Founded in 1983, Targus headquarters are located in Anaheim, Calif., with offices worldwide and distribution agreements in more than 145 countries. More information is available at www.targus.com.

About ASI Corp.

ASI Corp. is a leading wholesale component and peripheral products distributor founded in 1987 to service the integration needs of value added resellers in North America and Asia. The company's 20 North American North American

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 offices focus on immediate delivery of over 80 vendors' lines to approximately 26,000 VARs. The company is a leading distributor for the following vendors: AMD (Advanced Micro Devices, Inc., Sunnyvale, CA, www.amd.com) A major manufacturer of semiconductor devices including x86-compatible CPUs, embedded processors, flash memories, programmable logic devices and networking chips. , ASUS ASUS Arts and Science Undergraduate Society (Queen's University)
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, ATI (ATI Technologies Inc., Markham Ontario, http://ati.amd.com) A leading manufacturer of graphics chips and display adapters. Founded in 1985 by K. Y. Ho, Benny Lau and Lee Lau, ATI chips and boards are widely used by OEMs. , Creative Labs, ECS See eComStation. , Intel, LG Electronics, Microsoft, Seagate, Sony, Samsung, ViewSonic and Western Digital.
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Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Dec 14, 2005
Words:461
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