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Targeted supplements.

Pharmavite has enhanced its offerings with an array of products designed to assist consumers in treating and preventing particular conditions. The new items focus on maintaining cardiovascular, bone, joint and eye health.


Distributed under the Mission Hills, Calif.-based company's Nature Made brand, Inflammation Defense and Cardio2 are intended for consumers confronted with heart health concerns. Complete with omega-3 fatty acids, vitamin D, grapeseed extract and selenium, Inflammation Defense has a suggested retail price of $19.99 for 90 softgels. Cardio2, which contains a nitric oxide-producing formula that company officials say is based on prize-winning science, has an SRP of $18.99 for a 60-count bottle.

Reduced-size calcium tablets and chewable calcium tablets are now available under the Nature Made brand, in addition to OsteoRenew and OsteoRenew Ultra, which are said to reduce the risk of bone fractures. The company is also manufacturing a line of non-prescription joint health products under the name TripleFlex, which are intended to ease discomfort as well as cushion and strengthen joints.

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Title Annotation:nonfoods NEWS
Author:Palazzo, Suzanne Vita
Publication:Grocery Headquarters
Date:Apr 1, 2006
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