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Articles 1-40 out of 40 article(s) Title Author Type Date Words Union targets Lloyds Banking Group over working practices. Nov 12, 2009 157 Chase Sapphire credit card targets bank's affluent. Brief article Aug 19, 2009 162 Chase Sapphire card aims at wealthy families. Brief article Aug 19, 2009 123 Ball player featured on web site designed to encourage children's savings. Brief article Jun 1, 2009 234 NCB launches house financing campaign for citizens. Jun 1, 2009 439 Banks focus on Generation Y customers. Apr 1, 2009 366 U accounts. Brief article Oct 1, 2008 57 Barclays Premier Introduces Customers to ,C[pounds sterling]Well Designed Banking,C[yen]. Jun 19, 2008 844 Learning from insurance sales. Wachtel, George Column Jun 1, 2008 430 Startup Ventana Bank to target market for small, medium businesses. Allen, Mike May 12, 2008 383 The 'Chicken Salad' strategy: F&M Bank, Clarksville, Tenn., started achieving growth by inviting targeted customers to homemade lunches in the institution's conference room. From there, the events as well as the bank's assets kept getting bigger and bigger. Graves, Virginia May 1, 2008 1973 Billboards get a digital makeover: new light emitting diode (LED) displays on outdoor billboards catch the eye and provide scheduling flexibility for targeted market segments. Lind, Daniel J. May 1, 2008 1884 New fund targets S African businesswomen. Rosenberg, Anna Brief article Apr 1, 2008 140 National Bank of Kenya launches Islamic banking. Rosenberg, Anna Brief article Jan 1, 2008 76 Inesperados hechos hispanos: (unexpected Hispanic facts): everyone understands the stark truths about the fast-growing Hispanic demographic. But some marketers are misled by popular myths. We look behind the statistics to uncover the sometimes surprising realities to keep in mind when marketing to the Spanish-speaking population. Gelatt, Julia; Konet, Dawn Dec 1, 2007 1629 A sweepstakes was a key component of this business checking campaign. Brief article May 1, 2007 209 Launch Brochure for Branding Campaign. Brief article May 1, 2007 121 KeyArena Environmental Graphics. Brief article May 1, 2007 118 It pays to own. Nov 13, 2006 504 To reach youth, bank distributes CD with original songs by local bands. Brief article Jan 1, 2006 144 Banks can use e-learning program about credit to reach teens, young adults. Brief article Oct 1, 2005 237 Saigon National looking to join ethnic bank rush: rival First Vietnamese American is first bank targeting Orange County's Little Saigon community. Maio, Pat Aug 22, 2005 989 Price and output stability under price-level targeting. Pecorino, Paul Jul 1, 2005 7342 Bank to offer Mexico home lending program. Bergman, Heather May 16, 2005 648 New product development: the development of new products that are attractive to target markets is something that the banking industry is continually looking at. Trout, Peter Apr 15, 2005 359 High interest: Brazil's consumer-credit business is getting ready to boom. Ogier, Thierry Apr 1, 2005 798 Selling structured credit products to retail clients: strict regulations and specific market conditions have tested banks' ability to develop and deliver attractive structured credit based products to retail clients. Trout, Peter Mar 18, 2005 395 Banking on Latino buyers: in recent years, lenders are paying more attention to Chicago's fastest growing population. Kelly, Kimbriell Jan 1, 2005 1228 Customer segments. Brief Article Jan 1, 2005 186 Foreign banks target China. Kelleher, Brian Brief Article Nov 17, 2004 307 Forging new branding irons: life insurers are trying different approaches to capture the attention of agents, brokers and even consumers. Green, Meg Oct 1, 2004 3501 Rooting for small. Hall, Robert Oct 1, 2004 792 Get smart about credit. Brief Article Jul 1, 2004 255 MCIF power: the next generation. Bernstal, Janet Bigham Cover Story Jan 1, 2004 2631 Hot? or Cold? Announced or unannounced? Which is the best type of sales call? Marketers from three different banks relate their experiences. Sablosky, Tanja Lian Jan 1, 2004 2603 Did you know? Brief Article Jan 1, 2004 54 Pushing the envelope. Garvey, Mike Dec 1, 2003 2120 Target direct mail according to 'distance from the branch'. Hays, Wayne Nov 1, 2003 477 No deposits, no returns: everyone wants to raise core deposits. But don't rely on a strictly financial solution: increasing the rates you pay out. Instead, use a marketing approach--customer service enhancement. That's the cost-effective answer. McGuire, William J. Nov 1, 2003 1777 For starters ...: you can't' ignore the young-adult market (sometimes called the 'starter market'). The age group 15 to 25 spends $460 billion annually. But don't expect them to follow the same banking behavior of their parents. To connect with them, you'll have to alter your marketing mind-set. Bernstel, Janet Bigham Nov 1, 2003 1842