Tarari and Avid Announce Licensing Agreement; Real-Time Encoding Acceleration of Windows Media Video, Microsoft's Implementation of SMPTE VC-1, for Avid Nonlinear Digital Editing Systems.LAS VEGAS Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. -- Tarari, the award-winning acceleration company, today announced it has entered into a multi-year licensing agreement with Avid to provide Tarari's new hardware acceleration In computing, hardware acceleration is the use of hardware to perform some function faster than is possible in software running on the normal (general purpose) CPU. Examples of hardware acceleration include blitting acceleration functionality in graphics processing units (GPUs) and solution for real-time and fully transparent encoding of video content in Windows Media Video See Windows Media formats. (WMV (Windows Media Video) A family of digital video compression technologies from Microsoft based on MPEG-4. Version 9 of the WMV codec was released to the SMPTE organization and became the SMPTE 421M standard, otherwise known as VC-1 (see VC-1). ), Microsoft's implementation of SMPTE (Society of Motion Picture and Television Engineers, White Plains, NY, www.smpte.org) A professional society for motion picture and TV engineers with more than 9,000 members worldwide. It prepares standards and documentation for TV production. VC-1, across several of Avid's nonlinear editing See nonlinear video editing. product lines. Avid will offer Tarari's Encoder Accelerator as an upgrade option for Windows XP-based versions of the Avid(R) NewsCutter, Media Composer(R) and the Symphony(TM) Nitris(R) editing systems in conjunction with Microsoft's encoding toolkit. Tarari and Avid will be demonstrating this new technology at the National Association of Broadcasters (NAB) 2006 show in both the Avid (SL-701) and Microsoft (SL-1161) booths. The upgrade option will be available for shipment by the end of Q2 2006. Avid systems with the Tarari hardware will be able to encode high-definition video This article is about high-definition video technology. For television systems, see High-definition television. For the tape format, see HDV. For compression and prerecorded media, see High-definition pre-recorded media and compression. at 720p and 1080i to the WMV (VC-1) format in real-time and process standard-definition video at 480i at 2 to 3 times real-time performance. Tarari's new Encoder Accelerator will be offered as an acceleration option for Avid products in conjunction with Microsoft's encoding toolkit. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Matt Allard, senior product manager at Avid, "Avid's collaboration with Microsoft and Tarari allows us to offer our customers an accelerated workflow option that increases efficiency and speeds encoding for WMV (VC-1). This technology provides a valuable means for optimizing encoded video output for everything from web proxy files to full, high-definition WMV (VC-1) video content." "Tarari's acceleration technology has proven to be of great value in improving workflows for digital content creators," said Randy Smerik, president/CEO and co-founder of Tarari. "This joint agreement brings the power of Tarari acceleration to Avid's highly regarded digital media editing platform." It is expected that Avid customers will be able to order the Tarari acceleration hardware either for existing systems, or as an integrated component with new systems, or as an optional component offered in a future software release. "Tarari's agreement to provide its new hardware acceleration tool as an option across Avid's product lines creates an incredibly powerful platform for the creation of WMV (VC-1) content," said Chad Hodge, director of Windows Digital Media at Microsoft Corp. "With the vast popularity of Avid's products and the power of Tarari's encoding tools, high-quality WMV (VC-1) encoding will be made possible for a broad range of content creators." About Avid Technology "Avid" redirects here. For the "Advancement Via Individual Determination" educational program, see AVID. Avid Technology, Inc NASDAQ: AVID is an American company specializing in video and audio production technology; specifically, digital non-linear media editing (NLE) , Inc. Avid Technology, Inc. is the world leader in digital nonlinear media creation, management, and distribution solutions, enabling film, video, audio, animation, games, and broadcast professionals to work more efficiently, productively, and creatively. For more information about the company's Oscar(R), Grammy(R), and Emmy(R) award-winning products and services, please visit: www.avid.com. About Tarari, Inc. Tarari, the award-winning acceleration company headquartered in San Diego, Calif., USA, designs and develops Content Processor silicon to allow original equipment manufacturers (OEMs) to accelerate and offload compute-intensive, complex algorithms used in XML/Web Services, Network Security and Digital Media environments. Tarari is a fabless semiconductor company A fabless semiconductor company specializes in the design and sale of hardware devices implemented on semiconductor chips. It achieves an advantage by outsourcing the fabrication of the devices to a specialized semiconductor manufacturer called a semiconductor foundry or "fab. whose product line primarily includes ASICs, and Tarari also offers boards and software acceleration components designed for network equipment, appliance and server vendors, as well as independent software vendors. Tarari is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. with venture backing from Crosspoint Venture Partners, Morgan Stanley Venture Partners, Enterprise Partners Venture Capital, Miramar Venture Partners, XMLFund and Intel Capital. For more information, visit www.tarari.com, e-mail: info@tarari.com or call 858-385-5131. Avid, Media Composer, Adrenaline, Symphony, NewsCutter, and Nitris are either registered trademarks or trademarks of Avid Technologies, Inc., or its subsidiaries in the U.S. and/or other countries. All other trademarked company and product names are the property of their respective owners. |
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