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Tarari Showcases Partner Solutions for Real-Time, High-Definition Video Encoding; Partners to Demonstrate Windows Media Video, Microsoft's Implementation of SMPTE VC-1 Encoding Solutions ``Powered by Tarari'' Using the Tarari Encoder Accelerator at NAB2006.


LAS VEGAS Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States.  -- Tarari Inc., the award-winning acceleration company, announced today it will join Microsoft in booth #SL-1161 at the National Association of Broadcasters Show (NAB2006) to demonstrate the first real-time, fully transparent, high-definition encoding of Microsoft Windows See Windows.

(operating system) Microsoft Windows - Microsoft's proprietary window system and user interface software released in 1985 to run on top of MS-DOS. Widely criticised for being too slow (hence "Windoze", "Microsloth Windows") on the machines available then.
 Media Video (WMV (Windows Media Video) A family of digital video compression technologies from Microsoft based on MPEG-4. Version 9 of the WMV codec was released to the SMPTE organization and became the SMPTE 421M standard, otherwise known as VC-1 (see VC-1). ), Microsoft's implementation of SMPTE (Society of Motion Picture and Television Engineers, White Plains, NY, www.smpte.org) A professional society for motion picture and TV engineers with more than 9,000 members worldwide. It prepares standards and documentation for TV production.  VC-1 using the new Grand Prix Grand Prix  
n. pl. Grand Prix
Any of several competitive international road races for sports cars of specific engine size over an exacting, usually risky course.
 6000 series of the Tarari Encoder Accelerator.

Tarari has created a "Powered by Tarari" rack in the Broadband/VOD section of the Microsoft booth to show how over ten leading partners are using the Tarari Encoder Accelerator to produce distribution-ready, high-definition digital content in real time. Solutions by 1 Beyond, Avid, Digital Rapids, Generation Technologies, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Microsoft, Mobile Desktop Solutions, Rhozet, Root6, SyncCast, Telestream and ZeTools herald a new era of business and educational opportunities using digital distribution of WMV (VC-1) content.

The result of a joint effort between Tarari and Microsoft, the Tarari Encoder Accelerator is a PCI-X (PCI eXtended) An enhanced PCI bus technology originally developed by IBM, HP and Compaq that is backward compatible with existing PCI cards. PCI and 32-bit PCI-X slots are physically the same, and PCI cards can plug into PCI-X slots.  bus card that installs in any Microsoft Windows XP- or Microsoft Windows Server 2003-powered server or workstation. The Tarari Encoder Accelerator uses Tarari's award-winning acceleration technology to offload and accelerate the most processor-intensive algorithms -- such as motion estimation -- in the WMV (VC-1) encoding application. The real-time performance of the Grand Prix 6000 series of the Tarari Encoder Accelerator eliminates the delay between recording source content and encoding it for distribution in high-definition (720p, 1080i) formats, a process that formerly took many hours or days.

"Real-time encoding of high-definition content is a tremendous milestone to achieve, both for the Tarari Encoder Accelerator and for our customers," said Randy Smerik, president/CEO and co-founder of Tarari, Inc. "This all but eliminates time-to-market concerns for high-impact, must-have-it-now digital media and opens new revenue opportunities for content producers and distributors."

"The combination of the latest Tarari compression and our new 1 Beyond OctoFlex 8 processor system means that compression will never be the same," said Terry Cullen, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  and founder of 1 Beyond, Inc. "Also, the new SAN concept we introduced results in a compression engine by day and a backup engine by night."

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Avid's Director of Business Development, Ken Miles Ken Miles (born 1 November 1918 in Sutton Coldfield near Birmingham, England - died 17 August 1966 in Riverside, California, United States) was a sports car driver. Background
Miles raced motorcycles before he served as a tank sergeant in the British Army in World War II.
, "Avid's collaboration with Microsoft and Tarari allows us to offer our customers an accelerated workflow option that increases efficiency and speeds encoding for WMV (VC-1). This technology provides a valuable means for optimizing encoded video output for everything from web proxy files to full, high-definition WMV (VC-1) video content."

"We are excited about our partnership with Tarari, and the benefits it is bringing to our customers," said Brick Eksten, president of Digital Rapids Corporation. "The Tarari Encoder Accelerator integrates seamlessly with Digital Rapids StreamZ and StreamZHD media encoding servers, giving our customers an added competitive edge through the highest-quality WM9 video and increased productivity."

"We are pleased to be working with Tarari to demonstrate the advantages of the combination of IBM BladeCenter The IBM BladeCenter is IBM's blade server architecture. History
Originally introduced in 2002, based on engineering work started in 1999, the IBM BladeCenter was a relative late comer to the blade market.
 and Tarari's Encoder Accelerator at NAB 2006," said Juhi Jotwani, director, IBM BladeCenter Solutions and Alliances. "Tarari's support for real-time, high-definition encoding will help speed the introduction of high-definition content to the market."

"Tarari's Grand Prix 6000 series Encoder Accelerator is a dramatically advanced solution for the efficient encoding of the highest quality WMV (VC-1) content," said Chad Hodge, director of Windows Digital Media at Microsoft Corp. "With Tarari's high-end encoding solutions, professionals can be assured they are using the most innovative tools to deliver more premium WMV (VC-1) content to more viewers in less time."

"Tarari's jump to real-time encoding of high-definition content will be a real boon to producers and content providers," said Marcus Hume-Humphreys, managing director of ROOT6 Technology. "The Encoder Accelerator is an enabling technology we're pleased to offer to our customers."

At NAB2006, a number of Tarari solution partners will also be demonstrating how the Tarari Encoder Accelerator improves the performance of their solutions. "Powered by Tarari" partners include:

1 Beyond (SL-942 & SL-1161)

Founded in 1996, 1 Beyond, Inc. manufactures professional, PC-based video editing See nonlinear video editing and video editor.  and compositing systems at a fraction of the cost of traditional high-end systems. This value leadership is due to constant technical innovation including 8 years of industry firsts. 1 Beyond delivers turnkey video systems that provide customers with the highest performance and quality digital workflow In print publishing, using the computer to lay out text and illustrations prior to creating film negatives for every page or going directly to plate. Prior to digital workflow, the typesetting and pre-press stages were far more time consuming and labor-intensive.  in DV, SD and now full, 10-bit, uncompressed HD. The company offers a wide range of systems including award-winning Laptops, Desktops, Mobiles and Rack mounts used in all phases of editing and compositing. All 1 Beyond's systems are designed with true open architecture and built on world standards. This ensures the customer of a continued upgrade path and hence, the longest period for ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot).  and non-obsolescence. www.1beyond.com

Avid Technology "Avid" redirects here. For the "Advancement Via Individual Determination" educational program, see AVID.

Avid Technology, Inc NASDAQ: AVID is an American company specializing in video and audio production technology; specifically, digital non-linear media editing (NLE)
 (SL-701 & SL-1161)

Avid Technology, Inc. is the world leader in digital nonlinear media creation, management, and distribution solutions, enabling film, video, audio, animation, games, and broadcast professionals to work more efficiently, productively, and creatively. For more information about the company's Oscar(R), Grammy(R), and Emmy(R) award-winning products and services, please visit www.avid.com.

Digital Rapids (SL-616)

Digital Rapids focuses on the convergence of traditional broadcast technology and the generalized processing and network capabilities found in many of today's leading edge computers. Digital Rapids systems are in operation around the world assisting broadcasters, Fortune 500 companies, post production facilities, film companies, education environments, and a host of other professional and commercial industries. The company's products include the Stream Z family of media encoding systems, DRC-Stream PCI cards for capture and encoding, including the new Carbon HD high definition card, and Copper, a solution that delivers media anywhere in the world in any format, reliably, securely, and with a tremendous speed advantage over traditional TCP (1) (Transmission Control Protocol) The reliable transport protocol within the TCP/IP protocol suite. TCP ensures that all data arrive accurately and 100% intact at the other end.  based technologies such as ftp. www.digital-rapids.com

Generation Technologies Corporation (SL-1161)

Generation Technologies Corporation is a leading software research and development company providing highly scaleable media asset management and distribution technologies to large network, government and corporate organizations. Generation Technologies was founded in 1978, and created the world's first broadcast newsroom computer system the following year. Generation Technologies media servers, metadata schema, and relational database relational database

Database in which all data are represented in tabular form. The description of a particular entity is provided by the set of its attribute values, stored as one row or record of the table, called a tuple.
 technologies are deployed worldwide. These systems are designed to streamline complex workflows and to leverage technology advances even after hardware deployment. Generation Technologies delivers world-class systems through partnership with numerous leading software and hardware manufacturers. www.generationtechnologies.com

IBM (SL-1161)

IBM will demonstrate its IBM BladeCenter(TM) with multiple HS20 Blade Servers attached to an IBM FastT500(TM) SAN solution with multiple Tarari boards in the BladeCenter chassis. The combination of the Tarari Encoder Accelerator with IBM BladeCenter(TM) systems and IBM Intellistation The IBM IntelliStation workstation class personal computer was announced March 1997 as the follow-on to the IBM PC Series 360 and 365. In February 2002 POWER processor based workstations, which where previously sold directly under the eServer pSeries brand, where also placed under  workstations can deliver the speed, compute resources, scalability, and reliability to meet the exploding demand for high-quality digital content creation The development of newsworthy, educational and entertainment material for distribution over the Internet or other electronic media. See DAMS.  and distribution. www.ibm.com/systems/bladecenter

Microsoft (SL-1161)

Tarari is a Microsoft Gold Certified Partner and works directly with Microsoft in Redmond to implement algorithms from Microsoft WMV (VC-1) codecs The following is a list of codecs. Audio codecs
Non-compression formats
  • Audio Interchange File Format (AIFF, container format)
  • Resource Interchange File Format (RIFF, container format)
 in Tarari's reconfigurable silicon. This relationship safeguards a company's investment in Tarari's technology and ensures the Tarari Encoder Accelerator will maintain compliance with the WMV (VC-1) codecs.

Tarari's acceleration technology is being integrated into Microsoft's next-generation encoder architecture stack. Customers who use the Windows Media Microsoft's audio and video framework for Windows, which embraces playback, encoding and streaming. Windows Media Player is the digital jukebox and media player that comes with every version of Windows.  Format SDK (Software Developer's Kit) See developer's toolkit and Windows SDK.

SDK - Software Developers Kit (or "Software Development Kit").
 will be able to realize the benefits of Tarari's encoder accelerator simply by plugging in a Tarari card to their system. www.microsoft.com/windows/windowsmedia

Mobile Desktop Solutions (SL-1161)

Mobile Desktop Solutions takes the most powerful hardware computer technologies which are readily available for the office desk and makes them fully mobile to meet business needs anytime, anywhere, with core competency A core competency is something that a firm can do well and that meets the following three conditions specified by Hamel and Prahalad (1990):
  1. It provides customer benefits
  2. It is hard for competitors to imitate
  3. It can be leveraged widely to many products and markets.
 in real-time video/audio streaming across wired and wireless local/wide area networks. Founded in 2003 and located in the San Jose, California San Jose (IPA: /ˌsænhoʊˈzeɪ/) is the third-largest city in California, and the tenth-largest in the United States. It is the county seat of Santa Clara County.  area, Mobile Desktop Solutions has access to the best technical talent and a business strategy based on product quality, customer support and proven leading-edge computing and video/audio streaming technologies. www.mobile-desktop.com

Rhozet Corporation (SL-4006)

San Jose-based Rhozet Corporation is dedicated to providing video and broadcast professionals with high-quality, innovative and custom-designed video transcoding Video transcoding is the process of re-purposing video into different formats and viewing media. The original data is decoded or decompressed to a raw intermediate format in a way that mimics the standard playback of the original codec and then recodes this into the target format.  solutions. Rhozet's commitment to delivering dependable, custom designed solutions to customers is the cornerstone of its continued growth in the video industry. For more information about Rhozet please contact the company at 408-432-3333 or visit www.rhozet.com.

root6 Technology (SL-1537 & SL-1161)

root6 Technology designs solutions for the global TV and media industries, including ContentAgent, the single-box resource for automating the capture, conversion and tapeless distribution of compressed digital and broadcast media file formats. www.root6technology.com

SyncCast (SL-1161)

SyncCast is a leading provider of digital media technology and content delivery solutions. SyncCast has over a decade of experience throughout the interactive digital media community with extensive experience in application development, system integration, hosting, managed services An umbrella term for third-party monitoring and maintaining of computers, networks and software. The actual equipment may be inhouse or at the third-party's facilities, but the "managed" implies an ongoing effort; for example, making sure the equipment is running at a certain quality , connectivity and content distribution solutions. The company is an expert in the development and integration of complex digital rights management solutions, placing specific emphasis in working with the entertainment and broadcast industries for the secure delivery of their digital media assets. www.synccast.com

Telestream (SL-2781 & SL-1161)

Telestream products have set the standard with the world's leading media and entertainment companies, corporations, and government institutions for the encoding, organizing, and delivery of digital media. Customers rely on Telestream products for convenient, cost-effective, and robust digital media access and exchange over IP networks. The company's core workgroup and enterprise solutions and newer Flip4Mac tools for the Macintosh streamline digital media workflows for content owners, creators, and distributors in any industry segment. Telestream and its team of video experts are located in Nevada City, the "video valley" region of Northern California. The company is privately held. www.telestream.net

ZeTools (SL-1161)

Zetools, Inc. is a leading provider of enterprise software that creates compelling, televisual experiences for composite media delivered through broadband, wireless and set-top box platforms for interactive and VOD See video-on-demand.

VoD - video on demand
 entertainment, interactive advertising, and corporate marketing and communications. MediaModeler, Z-Space Production Suite, VenueCast, and PresentPoint enable media/entertainment, advertising and corporate communications users, respectively, to cut production costs and create more value from existing technology investments. www.zetools.com

About Tarari, Inc.

Tarari, the award-winning acceleration company headquartered in San Diego, Calif., USA, designs and develops Content Processor silicon to allow original equipment manufacturers (OEMs) to accelerate and offload compute-intensive, complex algorithms used in XML/Web Services, Network Security and Digital Media environments. Tarari is a fabless semiconductor company A fabless semiconductor company specializes in the design and sale of hardware devices implemented on semiconductor chips. It achieves an advantage by outsourcing the fabrication of the devices to a specialized semiconductor manufacturer called a semiconductor foundry or "fab.  whose product line primarily includes ASICs, but Tarari also offers boards and software acceleration components designed for network equipment, appliance and server vendors, as well as independent software vendors. Tarari is a privately held company privately held company

A firm whose shares are held within a relatively small circle of owners and are not traded publicly.
 with venture backing from Crosspoint Venture Partners, Morgan Stanley Venture Partners, Enterprise Partners Venture Capital, Miramar Venture Partners, XMLFund and Intel Capital. For more information, visit www.tarari.com, e-mail: info@tarari.com or call 858-385-5131.

Trademarked company and product names are the property of their respective owners.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Apr 24, 2006
Words:1784
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