Tarari Demonstrates Extreme Acceleration of Windows Media Encoding on IBM eServer BladeCenter Platform; Tarari Solutions Partners to Demo ``Powered by Tarari'' Encoding Solutions Using the Tarari Encoder Accelerator for Windows Media at NAB2005.LAS VEGAS Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. -- Tarari Inc., the award-winning acceleration company, announced today that it will join both Microsoft (in booth #SL332) and IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) (in booth #SU7049) at the National Association of Broadcasters Show (NAB2005) to demonstrate the extreme acceleration of Microsoft Windows See Windows. (operating system) Microsoft Windows - Microsoft's proprietary window system and user interface software released in 1985 to run on top of MS-DOS. Widely criticised for being too slow (hence "Windoze", "Microsloth Windows") on the machines available then. Media encoding using the Tarari(R) Encoder Accelerator for Windows Media Microsoft's audio and video framework for Windows, which embraces playback, encoding and streaming. Windows Media Player is the digital jukebox and media player that comes with every version of Windows. . Using an IBM eServer This article is about the IBM family of computer servers. For the open access electronic text archive, see EServer.org. IBM eServer was a family of computer servers from IBM Corporation. (TM) BladeCenter(TM) system and an IBM SAN (storage area network), Tarari has created a "Powered by Tarari" rack to show how several partners are using the Tarari Encoder Accelerator for Windows Media to speed the production of distribution-ready, high-definition digital content. Solutions by 1Beyond, Boxx Technologies, Digital Rapids, Root6, ZeTools, and the University of Washington herald The Washington Herald was an American daily newspaper in Washington, D.C., from Oct. 8, 1906, to Jan. 31, 1939. The Herald merged with the Washington Times (not to be confused with the current Washington Times a new era of business and educational opportunities using digital distribution of Windows Media content. The result of a joint effort between Tarari and Microsoft, the Tarari Encoder Accelerator for Windows Media is a PCI-bus card that installs in any Microsoft Windows XP or Microsoft Windows Server 2003 Powered server or workstation. The Tarari Encoder Accelerator for Windows Media uses Tarari's award-winning acceleration technology to offload and accelerate the most processor-intensive algorithms in the Windows Media encoding application, such as motion estimation. The Tarari Encoder Accelerator for Windows Media dramatically accelerates the encoding process. For example, depending on the complexity of the source content, encoding one hour of video can take from a few hours to as much as days. With the Tarari Encoder Accelerator for Windows Media, that same hour of video can be encoded in as little as one hour. The Tarari Encoder Accelerator for Windows Media works seamlessly with any Windows Media encoding application built on Microsoft's Windows Media Format SDK (Software Developer's Kit) See developer's toolkit and Windows SDK. SDK - Software Developers Kit (or "Software Development Kit"). . The Tarari Encoder Accelerator for Windows Media is the only encoding solution utilizing reprogrammable logic. As applications based on Windows Media Video See Windows Media formats. 9, Microsoft's implementation of VC-1, the proposed SMPTE (Society of Motion Picture and Television Engineers, White Plains, NY, www.smpte.org) A professional society for motion picture and TV engineers with more than 9,000 members worldwide. It prepares standards and documentation for TV production. standard, evolve and come to market, Tarari can update the Tarari Encoder Accelerator for Windows Media and also improve performance and add features to existing deployments with a simple upgrade. By mid-2005, for example, the Tarari Encoder Accelerator for Windows Media will enable the encoding of high definition 720P and 1080P content at one-to-one real-time rates. "The Tarari(R) Encoder Accelerator for Windows Media is a true game-changing technology," said Randy Smerik, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Tarari, Inc. "It enables producers and distributors of digital content to create new products based on dramatically faster times to market, opening excellent opportunities to create new revenue streams." "Tarari's advanced hardware acceleration In computing, hardware acceleration is the use of hardware to perform some function faster than is possible in software running on the normal (general purpose) CPU. Examples of hardware acceleration include blitting acceleration functionality in graphics processing units (GPUs) and is a dramatic step forward for delivering high performance Windows Media Video solutions," said Kevin Unangst, director of the Windows Digital Media Division at Microsoft. "The plug-and-play design of Tarari's solution means content producers and broadcasters can create and deliver high-quality Windows Media content far more efficiently than before." At NAB2005 in the Microsoft booth (#SL332), a number of Tarari solution partners will also be demonstrating how the Tarari Encoder Accelerator for Windows Media improves the performance of their solutions. Some partners will have their solution installed in an IBM eServer BladeCenter with multiple IBM HS20 Blade Servers, each with 2GB memory, attached to IBM Total Storage(TM) SAN solution with multiple Tarari boards in the BladeCenter chassis. "Tarari acceleration enables the creation of an efficient, scalable digital media ecosystem The media ecosystem is a term used to describe the relationship between weblogs and traditional journalism. This relationship can be seen as an ecosystem. See also
"Powered by Tarari" partners include: 1Beyond Founded in 1996, 1 Beyond, Inc. manufactures professional PC-based video editing See nonlinear video editing and video editor. and compositing systems at a fraction of the cost of traditional high-end systems. This value leadership is due to constant technical innovation including 8 years of industry firsts. 1 Beyond delivers turnkey video systems that provide customers with the highest performance and quality digital workflow In print publishing, using the computer to lay out text and illustrations prior to creating film negatives for every page or going directly to plate. Prior to digital workflow, the typesetting and pre-press stages were far more time consuming and labor-intensive. in DV, SD and now full 10-bit uncompressed HD. The company offers a wide range of systems including award-winning Laptops, Desktops, Mobiles and Rack mounts used in all phases of editing and compositing. All 1 Beyond's systems are designed with true open architecture and built on world standards. This insures the customer a continued upgrade path and hence, the longest period for ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). and non-obsolescence. www.1beyond.com Boxx Technologies BOXX(R) Technologies, headquartered in Austin, TX, delivers technology to the innovators in the digital media community with high-performance, flexible workstations and turnkey solutions that enhance creativity and fuel innovation. The BOXX series of high-end workstations are used extensively throughout the 3D, visual effects, animation, broadcast, post production, digital video and film and HD communities. www.boxxtech.com Tarari and BOXX will be demonstrating accelerated Windows Media encoding using BOXX's high-performance digital media workstations integrated with the Tarari Encoder Accelerator for Windows Media. Digital Rapids Digital Rapids focuses on the convergence of traditional broadcast technology and the generalized processing and network capabilities found in many of today's leading edge computers. Digital Rapids systems are in operation around the world assisting broadcasters, Fortune 500 companies, post production facilities, film companies, education environments, and a host of other professional and commercial industries. The company's products include the Stream Z family of media encoding systems, DRC-Stream PCI cards for capture and encoding, including the new Carbon HD high definition card, and Copper, a solution that delivers media anywhere in the world in any format, reliably, securely, and with a tremendous speed advantage over traditional TCP (1) (Transmission Control Protocol) The reliable transport protocol within the TCP/IP protocol suite. TCP ensures that all data arrive accurately and 100% intact at the other end. based technologies such as ftp. www.digital-rapids.com Tarari, Zetools, and Digital Rapids will be demonstrating Alloy Z - the world's first end-to-end solution (jargon) end-to-end solution - (E2ES) A term that suggests that the supplier of an application program or system will provide all the hardware and/or software components and resouces to meet the customer's requirement and no other supplier need be involved. Compare: turn-key solution. for rich media capture and transcoding, accelerated encoding of Windows Media via the Tarari Encoder Accelerator, and authoring, publishing, and distribution of interactive rich-media content. Root6 Technology root6 Technology designs solutions for the global TV and media industries, including ContentAgent, the single-box resource for automating the capture, conversion and tapeless distribution of compressed digital and broadcast media file formats. At NAB, root6 and Tarari will launch ContentAgent XR - featuring the world's first Windows Media 2k resolution encoding and playback engine. XR incorporates the Tarari Encoder Accelerator for Windows Media, enabling users of 2K, high definition and standard definition media in television, film and Digital Intermediate environments to enjoy more streamlined workflow with substantial benefits in productivity. www.root6technology.com ZeTools Zetools, Inc. is a leading provider of enterprise software that creates compelling, televisual experiences for composite media delivered through broadband, wireless and set-top box The cable TV box that sits on "top" of the TV "set," although it is often located several feet away in an equipment rack. The set-top box descrambles the premium channels and provides a tuner for the higher cable numbers that very old TVs did not support. platforms for interactive and VOD See video-on-demand. VoD - video on demand entertainment, interactive advertising, and corporate marketing and communications. MediaModeler, Z-Space Production Suite, VenueCast, and PresentPoint enable media/entertainment, advertising and corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. users, respectively, to cut production costs and create more value from existing technology investments. Delivering media to standard players and plug-ins, these solutions increase revenue opportunities through syndication, promotion, advertising, membership, e-commerce, text ads, sponsorships, and targeted banners. www.zetools.com Tarari, Zetools, and Digital Rapids will be demonstrating Alloy Z - the world's first end to end solution for rich media capture and transcoding, accelerated encoding of Windows Media via the Tarari Encoder Accelerator, and authoring, publishing, and distribution of interactive rich-media content. University of Washington The University of Washington-led ResearchChannel consortium is a collection of research universities and corporate research divisions dedicated to broadening the access to and appreciation of our individual and collective activities, ideas, and opportunities in basic and applied research. Link: www.researchchannel.org The University of Washington Internet HDTV (High Definition TV) A set of digital television (DTV) standards that offer the highest resolution and sharpest picture. Although some HDTV sets are available in standard (rather square) screen sizes, the overwhelming majority of sets are wide screen, which eliminates Project is intended to explore the intersection of network, video, and server technologies where near real-time distribution of extremely high-quality images is required. www.washington.edu/hdtv Tarari and The University of Washington, in cooperation with Microsoft, will be demonstrating the real-time delivery of HDTV over the Internet using the Tarari Encoder Accelerator for Windows Media to deliver high definition 720P content. IBM The combination of the Tarari(R) Encoder Accelerator for Windows Media and the IBM eServer(TM) BladeCenter(TM) platform or IBM Intellistation The IBM IntelliStation workstation class personal computer was announced March 1997 as the follow-on to the IBM PC Series 360 and 365. In February 2002 POWER processor based workstations, which where previously sold directly under the eServer pSeries brand, where also placed under (R) workstations deliver the speed, compute resources, scalability, and reliability to meet the exploding demand for high-quality digital content creation The development of newsworthy, educational and entertainment material for distribution over the Internet or other electronic media. See DAMS. and distribution. Microsoft Tarari is a Microsoft Gold Certified Partner and works directly with Microsoft in Redmond to implement algorithms from Microsoft Windows Media codecs The following is a list of codecs. Audio codecs Non-compression formats
Tarari's acceleration technology is being integrated into Microsoft's next-generation encoder architecture stack. Customers who use the Windows Media SDK will be able to realize the benefits of Tarari's encoder accelerator simply by plugging in a Tarari card to their system. Availability and Pricing -- Tarari Encoder Accelerator for Windows Media The Tarari Encoder Accelerator for Windows Media is available now through a number of "Powered by Tarari" partners. See www.tarari.com/partners. About Tarari, Inc. Tarari, Inc., the award-winning acceleration company headquartered in San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. , Calif., USA, designs and produces Tarari Content Processors that accelerate and offload compute-intensive, complex algorithms used in XML/Web Services, Network Security and Digital Media environments. Tarari's product line includes both board and ASIC-based Content Processors. Tarari's customers include network equipment, appliance and server vendors as well as independent software vendors. Tarari is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. with venture backing from Crosspoint Venture Partners, Intel Capital, Miramar Venture Partners, Morgan Stanley Venture Partners and XMLFund. For more information, visit: www.tarari.com, e-mail: info@tarari.com or call +1 (858) 385-5131. Trademarked company and product names are the property of their respective owners. |
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