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Tango advert ditched over bully fears.

TANGO'S latest controversial TV ad campaign has been ditched over claims it would cause copy-cat bullying.

TV watchdogs have withdrawn the soft drink ad showing a group of ginger golfers gatecrashing a plump man's house and tormenting him.

They repeat every word he says through orange megaphones. The ad upset parents, teachers and the Anti-Bullying Campaign.

And after just 10 days on screen, the Independent Television Commission pulled the plug on it after 67 complaints.

A spokesman for the ITC said: "We feel very strongly about its portrayal of bullying and also we are concerned that it may result in copy-cat actions."

Britvic Soft Drinks marketing Director Andrew Marsden said: "We are extremely disappointed by this ruling. Tango is a fun brand.

"Most people have enjoyed this commercial and already over 40,000 people have phoned the Tango Megaphone hotline."
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Publication:Daily Record (Glasgow, Scotland)
Date:Mar 4, 2000
Words:140
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