Tango advert ditched over bully fears.
TANGO'S latest controversial TV ad campaign has been ditched over claims it would cause copy-cat bullying Bullying
Chowne, Parson Stoyle
terrorizes parish; kidnaps children. [Br. Lit.: The Maid of Sker, Walsh Modern, 94–95]
bully; becomes thief in Fagin’s gang. [Br. Lit. .
TV watchdogs have withdrawn the soft drink ad showing a group of ginger golfers gatecrashing a plump man's house and tormenting tor·ment
1. Great physical pain or mental anguish.
2. A source of harassment, annoyance, or pain.
3. The torture inflicted on prisoners under interrogation.
They repeat every word he says through orange megaphones. The ad upset parents, teachers and the Anti-Bullying Campaign.
And after just 10 days on screen, the Independent Television Commission pulled the plug on it after 67 complaints.
A spokesman for the ITC ITC (Brit) n abbr (= Independent Television Commission) → Fernseh-Aufsichtsgremium
ITC n abbr (BRIT) (= Independent Television Commission) → said: "We feel very strongly about its portrayal of bullying and also we are concerned that it may result in copy-cat actions."
Britvic Soft Drinks marketing Director Andrew Marsden said: "We are extremely disappointed by this ruling. Tango tango
Spirited dance; also a South American ballroom dance. It evolved in the dance halls and, perhaps, the brothels of poorer districts of Buenos Aires, Arg., possibly influenced by the Cuban habanera. It was made popular in the U.S. is a fun brand.
"Most people have enjoyed this commercial and already over 40,000 people have phoned the Tango Megaphone hotline."