Talk America Hires New Marketing Chief.Business Editors RESTON Reston, uninc. city (1990 pop. 48,556), Fairfax co., N Va., a planned community established in 1961. A suburb of Washington, D.C., Reston is organized in a series of residential villages and commercial areas. , Va.--(BUSINESS WIRE)--April 14, 2003 Helen Helen, in Greek mythology, the most beautiful of women; daughter of Leda and Zeus, and sister of Castor and Pollux and Clytemnestra. While still a young girl Helen was abducted to Attica by Theseus and Polydeuces, but Castor and Pollux rescued her. Manich Brings 25 Years of Consumer Marketing Experience to Talk Leveraging Prior Success at MCI (1) (Media Control Interface) A high-level programming interface from Microsoft and IBM for controlling multimedia devices. It provides commands and functions to open, play and close the device. (2) (Microwave Communications Inc. , AT&T Wireless and U.S. West Cellular Talk America (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :TALK), an integrated communications provider, announced today that it has hired Helen Manich as its new Chief Marketing Officer to lead its sales and marketing organization. Ms. Manich is a marketing professional with 25 years of experience leading marketing, strategy, business, advertising, and product development efforts for Fortune 500 organizations. Ms. Manich joins Talk America from Manich Strategic, Inc., a leading edge creative and strategic marketing consultancy, where she was its President and founder. Gabe Battista, Chairman and Chief Executive Officer of Talk America, commented, "We are delighted to have Helen join Talk America. She has a distinguished track record of success including her rapid ascent ASCENT Interventional cardiology A clinical trial–ACS Stent Clinical Equivalence in de Novo lesions Trial in the MCI marketing organization in the late 1980s and her leadership at AT&T Wireless and U.S. West Cellular in the early and mid 1990s. As we seek to expand our marketing investment and broaden our initiatives, Helen's expertise will be critical in formulating our strategy and executing our plan." In connection with the hiring of Ms. Manich, Talk America also announced that Kevin Griffo will assume the new title of Executive Vice President-Direct Sales. He will be responsible for the agent sales program and the development of Talk America's direct sales initiatives. Mr. Griffo who has been an important member of the Talk America management team will remain on the management committee of executives and report to Ms. Manich. About Talk America Talk America is an integrated communications provider marketing a bundle of local and long distance services to residential and small business customers utilizing its proprietary "real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example. " online billing and customer service platform. Talk America has added local service to its offerings, after ten years as a long distance provider. The Company delivers value in the form of savings, simplicity and quality service to its customers based on the efficiency of its low-cost, nationwide network and the effectiveness of its systems that interface electronically with the Bell Operating Companies operating company A business that engages in transactions with outsiders. . For further information, visit the Company online at: www.talk.com. |
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