Talisma launches Velocity Marketing v6.0.Talisma, a provider of multichannel Using two or more paths for transmission or processing. It can refer to a variety of architectures including (1) multiple I/O channels between the CPU and peripheral devices, (2) multiple wires in a cable, (3) multiple "logical" channels within a single wire or fiber or (4) multiple CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. solutions, has announced the availability of Talisma Velocity Marketing v6.0, a multichannel campaign creation, management and tracking application that allows marketing professionals to automate, personalize per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. and manage one-to-one marketing campaigns, surveys and newsletters. [ILLUSTRATION OMITTED] Talisma Velocity Marketing v6.0 is aimed at enabling the creation of seamless, highly targeted enterprise communications (ranging from simple, one-time marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales to richer, more sophisticated multimedia campaigns). Campaigns for leveraging the customer's preferred communication medium can be quickly scaled with accuracy to meet an organization's changing needs. New features include a reporting dashboard, dynamic survey capabilities and enhanced reporting functionality. The dashboard is designed to provide an efficient, real-time view of all metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM. involved in campaign monitoring and controlling. The Campaign Result Summary Report, new to v6.0, is a comprehensive, campaign-based report that summarizes relevant metrics for campaign administration. Existing features such as reports, rules-based e-mail functionality, campaign builder and user interface have been enhanced to reduce the time and expertise required to build a campaign. www.talisma.com |
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