Talisma launches Talisma CIM 8.0.

Talisma Corporation has announced Talisma CIM 8.0, a solution designed to address companies' unified-channel interaction management needs. The latest edition of the offering introduces two new products, Talisma Voice and Talisma Campaign, and includes enhancements to existing channels, empowering organizations to proactively engage customers and prospects to further enhance the customer experience, improve service quality and uncover new business opportunities. Talisma Voice allows companies to offer Web site visitors instant access to a live agent using VoIP technology, providing rapid, personalized service. To use the technology, visitors simply click a button on the site to establish a voice connection with an agent. Talisma Campaign enables contact centers to facilitate a continuous customer dialog and proactively deflect inbound e-mail and telephone calls by educating, alerting and informing customers about product updates, billing notifications and profile updates. The real-time offer engine enables companies to create personalized offers to send to customers based on a customer's response to a previous campaign, the customer's profile or their current Web site activity.

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