Talisma Introduces SFA Suite.

Talisma Corporation recently presented its new Talisma Sales Suite, engineered for ease of use by employing automatic data capture and analytics capabilities and by focusing on lifting the burden of data input from the sales force. Pradeep Singh, Talisma's founder and CEO, said, "Most traditional CRM and SPA software is not really designed with the day-to-day functioning of a sales organization in mind. It's often complicated, hard to learn and requires salespeople to enter customer information manually in order to build the corporate database." Consequently,"...(the) Sales Suite makes use of technology that sales forces already...use on a daily basis, and it automatically captures customer data from that technology so sales staff can spend time selling instead of entering information."

The Talisma Sales Suite offers in-depth functionality, including order, opportunity and pipeline tracking and management capabilities that can be used alone or integrated with other sales support technology already implemented. Fully integrated with Talisma's Marketing and Service Suites, the Sales Suite gives the sales force an organizationwide customer view, allowing them to tailor interactions to the specific needs of each prospect, to close sales more quickly and effectively and to increase upsell and cross-sell opportunities. It can automatically capture data from routine daily sales interactions and its integration with Microsoft Outlook through the Talisma Offline Client, or user interface. The Offline Client is intended for salespeople comfortable using Microsoft Outlook who do not want to learn another software program. It enables sales staff in the field to remotely create, edit and view interactions with customers, opportunities, corporate accounts or contacts, These interactions are automatically captured and synchronized with the solution to become part of customer or account profiles in the corporate database, allowing both remote and onsite sales staff to have real-time information that can be leveraged to build relationships and increase sales.

Included are powerful analytics and customizable, in-depth reporting functionality to help sales managers analyze the sales pipeline, measure sales performance, track revenue, develop sales forecasts and projections and improve sales process efficiencies. Designed for rapid deployment and training, salespeople can begin using the product immediately with minimal disruption of their day-to-day work, and companies can realize a more rapid return-on-investment and accrue immediate business benefits. Talisma also offers Wireless Client, which gives mobile users remote access to Talisma's sales and service tools via any WAP-enabled device, including cell phones and PDAs.