Talented tycoons.Young entrepreneurs head successful firms Some of the most profitable business ventures have been started by people under 35. But how do novices create such successes? Carolyn M. Brown looks at a few of the companies started by these entrepreneurial en·tre·pre·neur n. A person who organizes, operates, and assumes the risk for a business venture. [French, from Old French, from entreprendre, to undertake; see enterprise. whizzes, using them as case studies in Nobody's Business But Your Own: A Business Start-Up Start-up The earliest stage of a new business venture. Guide With Advice From Today's Most Successful Young Entrepreneurs. Tackling the most common start-up problems, Brown examines how various businesses took off. In the chapter "Finding Your Niche and Turning It Into a Money-making Business," Brown, a contributing editor A contributing editor is a magazine job title that varies in responsibilities. Most often, a contributing editor is a freelancer who has proven ability and readership draw. and a former senior editor at BLACK ENTERPRISE, illustrates how college student David Mays David Mays is the co-founder and co-owner of The Source magazine. In 2006, the board of directors of The Source officially terminated Mays from the position of CEO of The Source Entertainment, Inc. after revenues from the magazine fell. spun his love of hip-hop music into a successful music magazine, The Source. In "Finding a Few Good Pros: Accountant, Lawyer, Banker, Advisor and Publicist pub·li·cist n. One who publicizes, especially a press or publicity agent. publicist Noun a person, such as a press agent or journalist, who publicizes something publicist ," Brown gets advice from 33-year-old Kedar Massenburg, president of Kedar Entertainment, who discovered the R&B performers Erykah Badu and D'Angelo. There are also chapters on exploring Internet and overseas business opportunities. Along with the case studies, start-up advice and tips, there's even a sample balance sheet and a quiz A quiz is a form of game or mind sport in which the players (as individuals or in teams) attempt to answer questions correctly. Quizzes are also brief assessments used in education and similar fields to measure growth in knowledge, abilities, and/or skills. to test your entrepreneurial personality. The book, which covers lots of territory and imparts good advice along with real-life examples, also lists government agencies, marketing resources and the top colleges/universities offering entrepreneurial programs. Nobody's Business But Your Own: A Business Start-Up Guide With Advice From Today's Most Successful Young Entrepreneurs by Carolyn M. Brown, Hyperion, $14.95. To order, call Books Now! at 800-BOOKS-NOW, or visit www.BooksNow.com/Black Enterprise. |
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