Taking off.The LATIN TRADE Latin Trade is a monthly magazine covering global business in Latin America and the Caribbean. Similar to Forbes and Fortune Magazine in coverage, the magazine was founded in 1993 and now publishes 87,000 copies 1 each month in Spanish, Portuguese, and English. article on the proliferation, or lack thereof, of low-cost carriers in Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. ("Flight Plan," March 2004) would do good to look beyond Gol and Aerolitoral. For its part, Gol has been widely successful in Brazil, and has started a popular "red-eye" program to compete with the low-cost bus sector. Aerolitoral, meanwhile, is less a low-cost carrier than a regional component of the larger [Mexican aviation holding company] Cintra's umbrella. Perhaps a more effective comparison would have been with another Cintra member, Aerocaribe, which is being transformed into a low-cost leisure airline within Mexico. In Chile, Sky Airlines is taking market share from behemoth behemoth (bē`hĭmŏth, bĭhē`–) [Heb.,=plural of beast], large, fanciful primeval monster, like Leviathan, evoking the hippopotamus mentioned in the Book of Job. LAN (Local Area Network) A communications network that serves users within a confined geographical area. The "clients" are the user's workstations typically running Windows, although Mac and Linux clients are also used. . To provide lower fares domestically, LAN matched [the competition] with its own carrier, LanExpress. While former airlines have had similar aspirations of succeeding at LAN's expense, Sky seems to have employed a more conservative flight plan of growth adding to stability. In the end, markets will decide what the markets will bear. But if early signals are any indication, both in the region and abroad, then Latin America is a fruitful region deserving of low-fare carriers. Brian Rynott Staten Island, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of |
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