Taking it to the street.It's big, it's bold and it's "coming your way." Atlas Copco Atlas Copco is a Swedish industrial company that was founded in 1873. It manufactures industrial tooling and equipment. The Atlas Copco Group, founded already in 1873, is a global industrial group of companies headquartered in Stockholm, Sweden. Construction and Mining Canada is more than willing to meet its customers half way. In fact, their most recent initiative is about bringing and showing their latest product line of construction equipment directly to the customer's "front door." On March 31, Dirk Plate, president of the construction and mining division, proudly announced the newest venture at their Sudbury inventory warehouse. "We want to show you our strength," Plate says. "Where we work, that's where we see our customers. That's where we see you." The campaign is called Powered by Commitment. In April and May, the Canadian truck tour travels on the road to Toronto, Montreal, Halifax and Quebec City before returning to Toronto and Sudbury. The 53-foot tractor tractor, in agriculture, vehicle used to pull such equipment as plows, cultivators, and mowers; to power stationary devices such as saws and winches; and to push snowplows and earth-moving implements. trailer, donned with all the latest technology in construction equipment, "will give customers an up close and personal exhibit of the construction product line, and help further educate them with a more hands-on experience," according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the company. Marketing communication manager Mike Mayhew, and vice-president of construction Peter Walsh Peter Walsh may refer to:
Atlas (ăt`ləs), in Greek mythology, a Titan; son of Iapetus and Clymene and the brother of Prometheus. Copco's representatives during the tour. The first of its kind in the construction supplier market, the strategic marketing creation was the brainchild brain·child n. An original idea or plan attributed to a person or group. brainchild Noun Informal an idea or plan produced by creative thought Noun 1. of Plate, Mayhew and Walsh. "The whole idea is to bring ourselves to the market," says Mayhew. "Then we'll talk to the customers about what we can do." Bristol Machines general manager, John Eddy, calls Atlas Copco his biggest customer. But even Eddy, who has been dealing with the company for 12 years in a "big way," says he was surprised at just how much equipment the company had. "I didn't know they had half of this equipment," he says. "So I think it's a positive thing that they're out there showing what they do, not just in the mining, but in the construction industry." Inside the trailer is a video viewing area with benches and tools of the trade. Their product line is so vast they had to scale down some of the equipment in order to display it in the trailer. The mobile exhibition is all part of their focus to tell people that Atlas Copco is in the construction game, says Walsh. "This is what we are and this is what we do." The tour will end June 3 with a special demonstration in the Wavy Pitt quarry Quarry Cerynean stag captured by Hercules as third Labor. [Gk. and Rom. Myth.: Hall, 149] Cretan bull savage bull caught by Hercules as seventh Labor. [Gk. in Sudbury. [ILLUSTRATION OMITTED] www.atlascopco.com By ADELLE LARMOUR For Northern Ontario Business Northern Ontario Business is a Canadian magazine, which publishes monthly in Greater Sudbury, Ontario. The magazine covers business news and issues in Northern Ontario. |
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