Taking a spin.After months of drifting without a permanent leader, the L.A. office of the public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most giant Burson-Marsteller now has a new boss. He's Fred Muir, who spent a long career in journalism at the Los Angeles Times Los Angeles Times Morning daily newspaper. Established in 1881, it was purchased and incorporated in 1884 by Harrison Gray Otis (1837–1917) under The Times-Mirror Co. (the hyphen was later dropped from the name). and the L.A. bureau of the Wall Street Journal before joining the L.A. office of Fleishman-Hillard, which became embroiled em·broil tr.v. em·broiled, em·broil·ing, em·broils 1. To involve in argument, contention, or hostile actions: "Avoid . . . in scandal over inflated bills to the city's Department of Water and Power. In a bit of in-house In-house In the context of general equities, keeping an activity within the firm. For example, rather than go to the marketplace and sell a security for a client to anyone, an attempt is made to find a buyer to complete the transaction with the firm. spin-doctoring, the official Burson-Marsteller bio on Muir notes that he worked for a "major international communications consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee consulting company business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a " without mentioning that the firm was Fleishman-Hillard. At Burson-Marsteller, Muir replaces Alan Arkatov, who left the firm in January for the L.A. office of the PR firm Rogers & Associates. After leaving Fleishman-Hillard in 2003, Muir ran his own small agency. Muir said he has big plans for the L.A. office of Burson-Marsteller, which some insiders say has languished amid a lack of local leadership and an East Coast-centric corporate philosophy. Staff reporter James Nash can be reached by phone at (323) 549-5225, ext. 230, or by email at jnash@labusinessjournal.com. |
|
||||||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion