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Take-Two Licensing and Cartoon Network Sign Worldwide Agreement.


Entertainment Editors/Business Editors

NEW YORK--(BUSINESS WIRE)--Feb. 11, 2004

Take-Two Licensing, Inc., a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of Take-Two Interactive Software, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:TTWO TTWO Take Two Interative Software, Inc. (stock symbol) ) today announced an agreement with Cartoon Network allowing Take-Two 'first-look' rights to develop and publish video games for all new Cartoon Network branded properties targeting Cartoon Network's core six to eleven year-old audience. The first property that will be licensed by Take-Two under this agreement is Cartoon Network's hit series, Codename: Kid's Next Door.

"We are extremely pleased to work with Cartoon Network and form such a significant relationship with an established and well respected children's entertainment enterprise," said Bill Gross, General Manager of Take-Two Licensing. "Cartoon Network is an ideal partner for Take-Two and we appreciate their commitment to our strategy to expand our product offerings of children's interactive entertainment. This agreement further solidifies Take-Two's licensed product business."

"Both Cartoon Network and Take-Two have been successful in creating worldwide entertainment brands," said John Friend, senior vice president of Cartoon Network Enterprises, Cartoon Network's licensing division. "This partnership will harness the strengths of both companies to build on existing brands and create new ones. Ultimately, we hope to see the simultaneous launch of a new series with a multi-platform video game."

Take-Two Licensing was formed in December 2003 by combining the licensed assets of Take-Two's publishing subsidiaries with the licensed properties acquired in the TDK Mediactive acquisition. Take-Two Licensing is run by Bill Gross, replacing former TDK Mediactive Chief Executive Officer Vincent Bitetti, who resigned to pursue other opportunities.

Mr. Gross joined Take-Two in February 2003 from Gullane Entertainment where he was Senior Vice President of Brand Strategy. At Gullane, Bill was responsible for all of the company's brands including Thomas The Tank Engine This article is about the fictional tank engine. For the television series, see Thomas the Tank Engine and Friends.

Thomas the Tank Engine is a fictional anthropomorphic tank locomotive created by the Rev. W. V.
 and Guinness World Records. Previously, Bill was Senior Vice President and General Manager of The Walt Disney Company subsidiary, Jumbo Pictures; and was Vice President for the William Morris Agency Founded in 1898, the William Morris Agency is the largest diversified talent and literary agency in the world, with offices in New York City, Beverly Hills, Nashville, Miami, London, and Shanghai. .

"We are pleased with the rapid progress Bill and the Take-Two Licensing team have made in establishing important relationships and leveraging Take-Two's position as a preeminent developer, publisher and distributor of interactive entertainment," concluded Jeff Lapin, Chief Executive Officer of Take-Two Interactive Software.

Warner Bros BROS Brothers
BROS Benefits and Retirement Operations Section (King County, Washington)
BROS Barnes and Richmond Operatic Society (London, UK) 
. Interactive Entertainment is the licensing agent for Cartoon Network's properties and played a role in structuring this partnership.

About Take-Two Interactive Software

Headquartered in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
, Take-Two Interactive Software, Inc. is an integrated global developer, marketer, distributor, and publisher of interactive entertainment software games and accessories for the PC, PlayStation(R) game console, PlayStation(R)2 computer entertainment system, Xbox(TM), Nintendo GameCube(TM) and Game Boy(R) Advance. The Company publishes and develops products through its wholly owned subsidiary labels: Rockstar Games, Gathering, Global Star and Joytech. The Company maintains sales and marketing offices in Cincinnati, New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, Toronto, London, Paris, Munich, Vienna, Milan, Sydney, Breda (Netherlands) and Auckland. Take-Two's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

About Cartoon Network

Cartoon Network, currently seen in 86.2 million U.S. homes and 145 countries around the world, is Turner Broadcasting System Turner Broadcasting System, Inc. (often abbreviated TBS Networks or TBS, inc.) is the company managing the collection of cable networks and properties started by Robert Edward "Ted" Turner from the mid-1970s to the late-1990s. , Inc.'s 24-hour, ad-supported cable service offering the best in animated entertainment. Drawing from the world's largest cartoon library, Cartoon Network showcases unique original ventures such as Codename: Kids Next Door, The Powerpuff Girls, Dexter's Laboratory, Samurai Jack, Courage the Cowardly Dog Courage the Cowardly Dog is an award-winning American animated television series, created by John R. Dilworth, who directed each episode, about a dog named Courage and his owners Muriel Bagge, a kindly old Scottish woman, and Eustace Bagge, a grumpy old farmer, living , Ed, Edd n Eddy Ed, Edd n Eddy is a Canadian/American animated television series created by Danny Antonucci and produced by a.k.a. Cartoon for Cartoon Network. The series, which was Cartoon Network's sixth Cartoon Cartoon, was first aired in 1999.  and other Cartoon Cartoons. Cartoon Network also features Adult Swim, a late night block of animation for grownups. Since its launch in 1992, Cartoon Network has remained one of ad-supported cable's highest-rated networks. Cartoon Network's Web site is located at http://cartoonnetwork.com/ (AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services.  Keyword: Cartoon Network).

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

All trademarks and copyrights contained herein are the property of their respective holders.

CARTOON NETWORK, the logo, CODENAME: KIDS NEXT DOOR, and all related characters and elements are trademarks of and (C) Cartoon Network.

Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 Statement under the Private Securities Reform Act of 1995: This press release contains forward-looking statements made in reliance upon the safe harbor provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21 E of the Securities Exchange Act of 1934, as amended. The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws. Such forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to them. The Company has no obligation to update such forward-looking statements. Actual results may vary significantly from these forward-looking statements based on a variety of factors. These important factors are described in the Company's Annual Report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 for the fiscal year ended October 31, 2002 and on Form 10-Q for the quarter ended July 31, 2003 in the section entitled "Cautionary Statement and Risk Factors".
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 11, 2004
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