Take a Break.com.Newly launched mobile service Amp'd Mobile Inc. has been forming entertainment partnerships like crazy as networks are champing at the bit to access Amp'd' s target audience: restless youth. The mobile virtual network operator A Mobile Virtual Network Operator (MVNO) is a company that provides mobile (sometimes called wireless or cellular) telephone service but does not have its own allocation of the radio frequency spectrum nor all of the infrastructure required to provide mobile telephone service. , or MVNO (Mobile Virtual Network Operator) A reseller of wireless services. MVNOs do not own licensed spectrum and typically do not have any of their own wireless network infrastructure. , offers a broadband cell phone service that rides on Verizon Communications Inc.'s network backbone. Amp'd has already partnered with CBS (Cell Broadcast Service) See cell broadcast. , ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. , NBC, E!, MTV Networks and Spike TV to offer programming through users' cell phones, and just announced Break.com, an L.A.-based male-targeted comedy Web site, as its newest content provider. "Powering exclusive content into Amp'd Mobile's wireless broadcast network ensures we're on the forefront of offering mobile users unique access to our great comedic content anytime, anywhere," said Keith Richman, chief executive of Break.com. Staff reporter Hilary Potkewitz can be reached at hpotkewitz@labusinessjournal.com or at (323) 549-5225, ext. 226. |
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